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Inbound Marketing Manager (B2B Pipeline & Demand Generation)

10 hours, 43 minutes ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Junior
Content Marketing Manager
Sales and Business Development
Content Marketing Copywriting HubSpot
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Create high-performing LinkedIn content, including posts, hooks, and carousels.
  • Identify content angles that attract high-intent B2B buyers and test performance to improve results.
  • Turn content engagement into real conversations that can progress toward pipeline.
  • Initiate natural, non-salesy direct messages to qualify prospects and move them forward.
  • Engage daily with audience comments and DMs to build relationships and nurture leads.
  • Build simple inbound funnels from content to engagement to conversation to calls.
  • Create lead magnets and nurture flows to support conversion optimization.
  • Share insights with the founder on messaging, objections, and audience behavior.
  • Track performance metrics and optimize content and conversion rates across the funnel.
  • Collaborate with the founder on pipeline quality and lead progress.

Requirements

  • 2+ years of experience in B2B inbound marketing or content-led growth.
  • Strong experience creating LinkedIn content.
  • Proven ability to generate inbound leads, drive conversations, and book calls.
  • Excellent copywriting skills.
  • Understanding of B2B sales cycles, including 2–3 month cycles.
  • Experience building personal brands is preferred.
  • Familiarity with HubSpot and Apollo is preferred.
  • Experience with lead magnets and content funnels is preferred.
  • Exposure to SaaS or B2B services is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours.
  • Direct impact on revenue and inbound pipeline generation.
  • High ownership with fast feedback from the founder.
  • Opportunity to grow into Head of Growth or Demand Generation Lead.

Interested in this position?

Apply directly on the company website

Apply Now

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