Facebook Ads Specialist

9 hours, 44 minutes ago
Full-time
Mid Level
Data Science and Analytics
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Design and build Facebook ad campaigns aligned with business objectives, targeting, creative direction, and budget strategy.
  • Set up, launch, monitor, and manage active Facebook campaigns.
  • Research, build, and refine audience segments using custom audiences, lookalikes, and interest-based targeting.
  • Track campaign metrics, analyze performance trends, and provide recommendations to improve results.
  • Manage daily and monthly ad spend, bids, and budget pacing against efficiency targets.
  • Run structured A/B tests across audiences, creatives, and landing-page combinations, then apply learnings across campaigns.
  • Collaborate with the marketing team to brief, review, and iterate on ad creative and copy.
  • Prepare performance reports and maintain clear documentation for asynchronous collaboration.

Requirements

  • Proven hands-on experience planning and running Facebook ad campaigns, ideally in an agency or fast-paced environment.
  • Strong knowledge of Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
  • Experience managing advertising budgets and owning campaign performance results.
  • Strong analytical ability to interpret campaign data and identify trends.
  • Experience conducting A/B tests and systematically applying campaign learnings.
  • Clear written and verbal communication skills for presenting performance updates and recommendations.
  • Ability to work independently in a remote environment during U.S. business hours.
  • Detail-oriented, data-driven approach with proactive issue identification and ownership of campaign outcomes.

Benefits

  • Full-time remote position.
  • Work during U.S. business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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