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Ecommerce Manager

2 weeks, 1 day ago
Philippines
Full-time
Mid Level
Marketing Manager
Marketing and Growth
CSS E-commerce Email Marketing Facebook Ads Google Ads Google Tag Manager Hotjar HTML JavaScript SEO Shopify
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 521

Description

  • Own the overall performance of the ecommerce store and customer journey.
  • Identify growth opportunities across acquisition, conversion, retention, merchandising, and customer experience.
  • Analyze customer behavior and performance data to uncover bottlenecks and growth opportunities.
  • Drive initiatives that improve revenue, conversion rate, average order value, and customer lifetime value.
  • Optimize the Shopify storefront, including product pages, collection pages, landing pages, navigation, merchandising, and checkout flows.
  • Develop and execute conversion rate optimization initiatives and test offers, bundles, upsells, cross-sells, and purchase flows.
  • Analyze creative performance and provide performance-driven recommendations to improve campaign and website results.
  • Manage Meta Ads and Google Ads accounts, including campaign structure, audiences, testing, scaling, and budget allocation.
  • Own email marketing performance and optimize lifecycle campaigns, automated flows, segmentation, and retention programs in Klaviyo.
  • Conduct technical SEO audits, improve site health and search visibility, and deliver monthly reporting with actionable recommendations.

Requirements

  • 3+ years of experience driving growth for ecommerce or DTC brands.
  • Strong hands-on experience managing Meta Ads for ecommerce businesses.
  • Strong hands-on experience managing Google Ads, including Search, Shopping, and Performance Max campaigns.
  • Proven experience owning the full ecommerce funnel from acquisition through conversion and retention.
  • Strong Shopify experience with storefront optimization, merchandising, conversion funnels, and customer journey improvements.
  • Demonstrated success improving ecommerce conversion rates through CRO initiatives.
  • Experience optimizing product pages, collection pages, landing pages, offers, bundles, upsells, and checkout experiences.
  • Experience using behavioral analytics tools such as Hotjar, Microsoft Clarity, Lucky Orange, or similar platforms.
  • Hands-on experience with Klaviyo, lifecycle marketing, segmentation, automation flows, and retention strategies.
  • Strong technical SEO knowledge and experience using GA4 and ecommerce analytics tools to identify performance opportunities.
  • Excellent written and verbal English communication skills.
  • Ability to work independently and make data-driven recommendations.
  • Experience editing Shopify Liquid, HTML, CSS, or JavaScript is preferred.
  • Experience with Google Tag Manager is preferred.
  • Strong ecommerce UX knowledge is preferred.
  • Experience with A/B testing platforms and experimentation frameworks is preferred.
  • Experience working with DTC consumer brands is preferred.
  • Understanding of AI search optimization and LLM-driven discovery is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to AEST business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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