E-Commerce PPC Specialist

3 hours, 38 minutes ago
Full-time
Mid Level
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Conduct keyword research, bid optimization, and product targeting to improve campaign performance.
  • Analyze performance data and make data-driven decisions to scale profitable campaigns.
  • Reduce wasted ad spend while improving conversions, ROAS, and profitability.
  • Manage and optimize Amazon product listings, marketplace performance, rankings, reviews, inventory health, and listing quality.
  • Build and optimize Facebook and Instagram advertising campaigns aligned with Amazon traffic and conversion goals.
  • Create and manage email marketing campaigns and retention flows using platforms such as Klaviyo or Mailchimp.
  • Monitor KPIs across Amazon, paid social, and email channels and produce weekly and monthly performance reports.
  • Recommend strategic optimizations based on campaign, customer, and revenue data.
  • Collaborate with creative and marketing teams on growth initiatives and testing efforts.

Requirements

  • 3+ years of hands-on Amazon PPC management experience.
  • Strong knowledge of Amazon Seller Central and Amazon Ads.
  • Experience managing Facebook and Instagram advertising campaigns.
  • Familiarity with email marketing platforms such as Klaviyo or Mailchimp.
  • Strong understanding of campaign analytics and performance optimization.
  • Excellent written and verbal English communication skills.
  • Ability to work independently in a remote environment.
  • Experience with fast-growing D2C or eCommerce brands is preferred.
  • Familiarity with Google Ads, TikTok Ads, or other paid media platforms is preferred.
  • Strong copywriting skills for ads and email campaigns are preferred.
  • Experience with conversion rate optimization (CRO) and A/B testing is preferred.
  • Understanding of customer retention and lifecycle marketing is preferred.

Benefits

  • Full-time, remote position.
  • Flexible working hours with partial U.S. business hours overlap.

Interested in this position?

Apply directly on the company website

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