Digital Marketing Specialist - Email, Paid Media & Lead Generation

1 day, 11 hours ago
Full-time
Junior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Plan, launch, and optimize multi-channel digital marketing campaigns.
  • Manage email marketing and lead-nurture campaigns.
  • Support paid search and paid social advertising campaigns.
  • Create and optimize landing pages and campaign assets.
  • Coordinate content across social media channels.
  • Maintain marketing automation workflows.
  • Monitor website traffic, lead volume, and conversion performance.
  • Analyze campaign results and recommend data-driven improvements.
  • Collaborate with sales to improve lead quality and conversion rates.
  • Test messaging, campaigns, and funnels to improve performance.

Requirements

  • 2+ years of digital marketing experience.
  • Hands-on experience with email marketing, social media, paid advertising, and digital analytics.
  • Familiarity with Google Analytics and marketing automation tools.
  • Strong understanding of lead generation and conversion funnels.
  • Strong analytical and copywriting skills.
  • Ability to track campaign performance and make data-driven improvements.
  • Ability to work independently in a remote environment.
  • Strong written and verbal English communication skills.
  • Availability to work U.S. business hours.

Benefits

  • Full-time remote position.
  • Work aligned with U.S. business hours.

Interested in this position?

Apply directly on the company website

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