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Digital Marketing Manager

2 hours, 51 minutes ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing Facebook Ads Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 60

Description

  • Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals.
  • Own the marketing funnel end to end, from awareness and demand generation through lead nurturing and conversion.
  • Partner with leadership and sales teams to align marketing initiatives with revenue objectives.
  • Build, manage, and mentor marketing resources, agencies, or contractors as needed.
  • Lead and optimize multi-channel campaigns across paid media, SEO, outbound, email, social media, partnerships, and content.
  • Manage marketing budgets and allocate spend to maximize ROI and efficiency.
  • Oversee campaign messaging, positioning, and creative direction to maintain brand consistency.
  • Track, analyze, and report on campaign performance metrics, including CAC, CPL, ROAS, conversion rates, MQLs, SQLs, traffic, and revenue attribution.
  • Build dashboards and reports using tools such as HubSpot, Google Analytics, and Looker Studio.
  • Continuously optimize campaigns through A/B testing, experimentation, and data-driven adjustments.

Requirements

  • Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels.
  • Strong understanding of modern B2B marketing tools and platforms, including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems.
  • Experience balancing strategic planning with hands-on execution.
  • Strong analytical mindset with experience interpreting performance data and optimizing campaigns.
  • Excellent leadership, communication, and project management skills.
  • Experience leading marketing functions in B2B service-based, SaaS, or professional industries (preferred).
  • Background in account-based marketing (ABM) or performance-driven demand generation (preferred).
  • Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo (preferred).
  • Experience managing cross-functional marketing teams or external agencies (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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