Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
  • Develop messaging tailored to different stages of the customer journey, including awareness, consideration, and conversion.
  • Improve CTA performance, offer positioning, and overall conversion flow.
  • Collaborate with designers and marketers to align visuals and messaging.
  • Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns.
  • Develop lifecycle messaging for lead generation, retention, and re-engagement.
  • Support segmentation-based email marketing strategies and optimize subject lines, hooks, and CTAs.
  • Write ad copy for Meta, Google, LinkedIn, and other paid channels.
  • Support campaign testing and iterate copy based on results.
  • Conduct audience research, competitor analysis, and conversion-focused content optimization.

Requirements

  • 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.
  • A strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy.
  • Experience writing for B2B and/or B2C audiences.
  • Strong understanding of direct-response copywriting principles.
  • Excellent English communication and writing skills.
  • Ability to adapt tone and messaging across industries and audiences.
  • Familiarity with conversion metrics and campaign optimization.
  • Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel.
  • Experience supporting paid advertising campaigns.
  • Understanding of funnel stages (TOFU/MOFU/BOFU).
  • SEO and search intent optimization experience.
  • Experience with A/B testing and CRO principles.
  • Familiarity with AI-assisted copywriting workflows and tools.
  • Experience in e-commerce or DTC brands is a plus.
  • Experience in SaaS or B2B marketing is a plus.
  • Experience with healthcare, restaurants, gyms, or local service businesses is a plus.
  • Experience with lifecycle email marketing and retention campaigns is a plus.
  • UGC/VSL script writing experience is a plus.

Benefits

  • Remote work environment.
  • Compensation of $1300 - $1600.
  • Opportunity to work across multiple industries, including healthcare, restaurants, fitness, ecommerce, and professional services.

Interested in this position?

Apply directly on the company website

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