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Copywriter

8 hours, 48 minutes ago
Ghana, Kenya, South Africa
Full-time
Mid Level
Content Writer
Marketing and Growth
Copywriting E-commerce Email Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads Mailchimp SEO
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
  • Develop messaging for different audience stages, including awareness, consideration, and conversion.
  • Improve CTA performance, offer positioning, and conversion flow across funnel assets.
  • Collaborate with designers and marketers to align visuals and messaging.
  • Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns.
  • Develop lifecycle messaging for lead generation, retention, and re-engagement.
  • Support segmentation-based email marketing strategies and optimize subject lines, hooks, and CTAs.
  • Write paid ad copy for Meta, Google, LinkedIn, and other paid channels.
  • Support campaign testing and copy iterations based on performance results.
  • Conduct audience research and competitor analysis, and help improve SEO-aware landing page and website content.
  • Analyze campaign performance and support A/B testing for headlines, CTAs, and offers.

Requirements

  • 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.
  • A strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy.
  • Experience writing for B2B and/or B2C audiences.
  • Strong understanding of direct-response copywriting principles.
  • Excellent English communication and writing skills.
  • Ability to adapt tone and messaging across different industries and audiences.
  • Familiarity with conversion metrics and campaign optimization.
  • Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel (preferred).
  • Experience supporting paid advertising campaigns (preferred).
  • Understanding of funnel stages, including TOFU, MOFU, and BOFU (preferred).
  • SEO and search intent optimization experience (preferred).
  • Experience with A/B testing and CRO principles (preferred).
  • Familiarity with AI-assisted copywriting workflows and tools (preferred).
  • Experience with e-commerce or DTC brands, SaaS or B2B marketing, healthcare, restaurants, gyms, or local service businesses (nice to have).
  • Experience with lifecycle email marketing and retention campaigns or UGC/VSL script writing (nice to have).

Benefits

  • Remote work arrangement.
  • Compensation of $1300 - $1600.

Interested in this position?

Apply directly on the company website

Apply Now

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