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Performance Marketing Manager (Member Growth - B2C)

3 weeks, 3 days ago
Remote
Contract
Mid Level
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads TikTok
Apply Now
PadSplit

PadSplit

PadSplit offers clean, modern furnished rooms for rent at an affordable weekly fee, including utilities, WiFi, laundry access, and 24/7 telemedicine service. They are disrupting the affordable housing industry by creating safe, attractive co-living env...

Family Services
51-250
$35M raised
View All Jobs 20

Description

  • Execute daily operations across paid search, paid social, paid mobile, and partner listings.
  • Monitor budget pacing, adjust spend, and make bid changes to improve campaign efficiency.
  • Build new campaigns, ad sets, and ads from briefs, including targeting, placements, bidding, and tracking setup.
  • Run A/B tests, upload creatives, swap underperforming assets, and maintain clear test documentation.
  • Pull performance reports, maintain recurring dashboards, and translate results into actionable insights.
  • Coordinate with internal teams and UGC creators to request, organize, traffic, and adapt ad assets.
  • Maintain product feeds, listing feeds, audience lists, naming conventions, and account organization.
  • Run pre-launch QA checks on landing pages, tracking links, conversion events, and live ads.
  • Partner with product and growth teams to inform landing page and conversion flow improvements.
  • Leverage automation and AI tools to improve campaign efficiency and reduce manual overhead.

Requirements

  • 3–5 years of experience managing paid media campaigns with direct-response KPIs.
  • Proven experience optimizing for efficient user acquisition, budget pacing, and lower CAC.
  • Deep in-platform experience with paid search, including Google and Performance Max.
  • Deep experience with paid social platforms such as Meta and TikTok, plus remarketing.
  • Paid mobile experience is a strong plus.
  • Strong reporting and documentation skills with the ability to keep clean records and readable performance reports.
  • Familiarity with GA4, Rockerbox, or comparable analytics and attribution tools.
  • Experience executing and managing A/B tests.
  • Comfort managing, trafficking, and adapting creative and UGC assets without producing them yourself.
  • Highly organized with strong attention to detail for QA of UTMs, pixels, URLs, and budget settings.
  • Proactive ownership mindset and strong cross-functional communication skills.
  • Experience with AI-powered marketing automations, such as Meta/Google MCP servers, Claude-based skills, or agentic workflows, is a bonus.
  • This is a fully remote position open to candidates anywhere in South America.

Benefits

  • Fully remote work for candidates in South America.
  • Opportunity to support PadSplit’s mission to help solve the affordable housing crisis.
  • Hands-on role with meaningful ownership across paid acquisition.
  • Structured interview process with multiple video interviews and a campaign exercise.

Interested in this position?

Apply directly on the company website

Apply Now

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