Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

Information Technology

251-1K (960)

Founded 2004

7 open positions

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Growth Lead

3 months, 3 weeks ago

India

Full-time

Lead

Growth Marketing Manager

Marketing and Growth

Content Marketing Google Analytics SEO

Apply Now

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

251-1K

Founded 2004

View All Jobs 7

Description

Own the end-to-end go-to-market system for events across all Packt verticals.
Define and enforce GTM floor standards, including positioning, sequencing, and channel mix.
Work with vertical Growth Leads to shape demand before events go live.
Identify which growth approaches should scale and which should be stopped based on performance signals.
Build and run a central content engine that turns event themes into ongoing content series.
Operate central distribution channels such as LinkedIn, X, Discord, and Circle as audience-building surfaces.
Design AI-enabled content workflows to transform long-form content into high-volume short-form output.
Build and operate a cross-event community system with discovery and gated continuation layers.
Drive engagement before, during, and after events while making community a source of qualified demand.
Build attribution, dashboards, and reporting that measure qualified traffic, compare performance across events, and inform GTM decisions.
Partner directly with Product and vertical teams to translate product strategy into measurable GTM plans and hold teams to standards.

Requirements

Candidates must have built growth or marketing systems from 0→1 or scaled them from 1→N in a startup environment.
Experience limited to execution inside mature, structured organizations will not meet the role requirements.
Proven ability to build and scale technical or practitioner-led communities.
Strong understanding of activation, retention, signal capture, and community-to-commercial conversion.
Ability to design and implement scalable content systems from the ground up.
Experience operationalizing content transformation workflows, such as turning long-form content into short-form at scale.
Strong foundation in attribution frameworks, including UTM discipline, dashboards, and source tracking from scratch.
Comfort working with imperfect data and using directional measurement to guide decisions.
Experience running structured paid acquisition experiments with attribution and ROI analysis.
Preferred experience working with creators on partnerships, revenue-sharing models, and co-marketing initiatives.
Preferred background in developer relations and direct engagement with technical audiences.
Preferred background in B2B marketing or events, especially paid expert-led experiences.
Preferred familiarity with outbound GTM tools and workflows such as Clay or Apollo.

Benefits

Flexible and remote work environment.
Growth opportunities and internal mobility.
Support for personal development, skill-building, and career growth.
A culture that encourages healthy work-life balance and wellbeing.
Bonus scheme.
25 days of holiday plus bank holidays.
Flexible hours with choice over how, when, and where you work.

Interested in this position?

Apply directly on the company website

Apply Now

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