Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

Information Technology

251-1K (960)

Founded 2004

5 open positions

Links

View All Jobs

Growth Lead

2 hours, 6 minutes ago

India

Full-time

Mid Level

Growth Marketing Manager

Marketing and Growth

Content Marketing Digital Marketing E-commerce Email Marketing Google Analytics SEO

Apply Now

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services

251-1K

Founded 2004

View All Jobs 5

Description

Develop and execute a vertical growth strategy focused on direct reach, user acquisition, engagement, and revenue.
Drive demand through growth marketing channels such as outbound email, social, network marketing, and content-led acquisition.
Collaborate with the Email Product Lead to run targeted campaigns using templates, segmentation, CDP data, and Omeda.
Partner with the eCommerce Product Lead to build SEO- and list-building-focused landing pages and support paid marketing efforts.
Work with the Events Product Lead to support event-led growth, including speaker sourcing and promotion through Eventbrite and Airmeet.
Collaborate with the Newsletter Product Lead to drive sponsorship revenue and product placements in newsletters.
Use Google Analytics and other analytics tools to monitor channel performance and adjust tactics based on data insights.
Design and run conversion rate optimization experiments, A/B tests, and user flow improvements to strengthen funnel performance.
Lead vertical-specific catalogue curation and create custom landing pages for user segments and vendor presses.
Report growth plans, performance metrics, and results to cross-functional teams and senior leadership.

Requirements

3-5 years of experience in growth marketing, digital marketing, or a related user acquisition role.
Proven experience driving growth through SEO, PPC, email, and content marketing channels.
Strong analytical skills with proficiency in Google Analytics and the ability to interpret performance data.
High ownership and initiative, with the ability to manage and execute projects independently.
Strong collaboration skills for working across eCommerce, email, events, and other functional teams.
Experience in tech publishing, SaaS, or another content-driven industry is preferred.
Familiarity with lifecycle marketing and retention strategies is preferred.
Experience with rapid experimentation and A/B testing to optimize user journeys is preferred.
Adaptability and flexibility to work across evolving products, formats, and team structures.
Willingness to build domain knowledge and engage with users and experts in the vertical.

Benefits

Bonus scheme.
5-day working week.
25 days of annual holiday plus bank holidays.
Flexible hours with the ability to choose how, when, and where you work within India.
Training programs and certification support.
Group medical insurance.
Wellness initiatives.
Remote-first working environment with flexibility and support for remote work.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Italy Market Lead (Growth & Strategy)

Deblock 11-50 Banks

Deblock is hiring an Italy Market Lead to drive the operational execution, local partnerships, and public-facing growth strategy for its onchain banking expansion in Italy.

Italy Full-time Senior Growth Marketing Manager Marketing Manager

Influencer Marketing

6 minutes ago

Apply

6 minutes ago

Growth Marketing Manager

Caseware 251-1K Internet Software & Services

Caseware is hiring a remote Growth Marketing Manager to lead North American demand generation and new customer acquisition for its audit and accounting software business.

United States Full-time Mid Level Growth Marketing Manager

Digital Marketing Email Marketing Salesforce

21 minutes ago

Apply

21 minutes ago

Growth Campaign Manager - Spanish/ Portuguese Speaker

Binance 5K-10K Capital Markets

Binance is seeking a remote Growth Campaign Manager in Europe to plan and optimize regional marketing campaigns that drive user acquisition, retention, referral growth, and product adoption.