RemoteLeaf Logo
Log in Sign up

Senior Manager, Demand Generation

3 hours, 56 minutes ago
United States, Canada
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing HubSpot
Apply Now
Overstory

Overstory

Overstory uses AI and satellite imagery to prevent wildfires and power outages by analyzing vegetation for electric utilities.

Utilities
11-50
Founded 2018
$25M raised
View All Jobs 11

Description

  • Own the strategy and execution of account-based marketing programs for a focused set of strategic accounts.
  • Build and manage integrated, multi-channel demand generation campaigns across paid social, email, website, and digital events.
  • Partner with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
  • Continuously optimize funnel performance, audience targeting, and conversion rates.
  • Develop and execute account-based digital programs using paid channels, account targeting, intent signals, and personalized creative.
  • Improve website conversion paths, landing pages, and personalized account experiences.
  • Partner with Revenue Operations on marketing operations, workflows, scoring, segmentation, nurture programs, and reporting dashboards.
  • Build dashboards that track funnel health, ABM engagement, and revenue contribution.
  • Provide insights and recommendations to Marketing and Sales leadership to inform prioritization and resource allocation.

Requirements

  • 7+ years of experience in B2B demand generation with significant ownership of ABM programs and strategic account motions.
  • Located within two hours of the US Eastern time zone.
  • Strong command of digital advertising platforms and website experimentation tools.
  • Proven ability to build, execute, and measure full-funnel account-based programs.
  • Excellent communication, project management, and stakeholder alignment skills.
  • Deep expertise in HubSpot.
  • Data-driven and curious, with a willingness to experiment with new tools.
  • Experience in complex or regulated B2B markets is preferred.
  • Experience working in a growth-stage company with account-based motions is preferred.
  • Experience leading a business development function is preferred.

Benefits

  • Remote team with employees working from eleven countries.
  • Option to occasionally meet up for in-person collaboration.
  • Annual in-person team gathering event.
  • International team with fifteen nationalities represented.
  • Strong emphasis on diversity and inclusion.
  • Opportunity to work on climate-focused technology with global impact.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

CookUnity

B2B - Digital Marketing Lead

CookUnity 251-1K Hotels, Restaurants & Leisure

CookUnity is hiring a B2B Lifecycle Marketing & Demand Generation Manager to build the systems, CRM, reporting, and automation that scale inbound lead conversion, SEO-driven pipeline, and Smart Fridge retention.

United States Full-time Senior Digital Marketing Manager Lead Generation Specialist
$75k-$85k
CRM Digital Marketing Generative AI Mailchimp Salesforce SEO
3 hours, 41 minutes ago
Aledade

Account-Based Marketing Specialist

Aledade 1K-5K Health Care Providers & Services

Aledade is hiring an Account-Based Marketing Specialist to support growth by engaging strategic healthcare accounts and helping generate new business opportunities for its value-based care platform.

United States Full-time Senior Lead Generation Specialist
CRM Salesforce
9 hours, 56 minutes ago
Wing Assistant

Lead Generation Specialist (Work from Home)

Wing Assistant 51-250 Professional Services

Wing is hiring a remote Lead Generation Specialist in Cebu, Philippines to support sales prospecting, lead nurturing, and database management for international clients.

Philippines Full-time Junior Lead Generation Specialist
$1k-$1k
CRM Email Marketing
11 hours, 26 minutes ago
Wing Assistant

Sales Development Representative + Lead Gen (PH)

Wing Assistant 51-250 Professional Services

Wing is hiring a remote Sales Development Representative + Lead Generation specialist in Manila to generate leads, nurture prospects, and support sales operations for its global client teams.

Philippines Full-time Junior Business Development Lead Generation Specialist
$1k-$2k
CRM
12 hours, 41 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers