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Meta Creative Strategist — Performance Creative

1 month, 3 weeks ago
Brazil
Full-time
Senior
Paid Media Specialist
Product Management
Copywriting Digital Marketing E-commerce Photoshop Shopify
Apply Now
Oowlish

Oowlish

Top Nearshore Software Developers And Tech Squads | Oowlish Oowlish provides companies of all sizes access to the best technical talent in Brazil, making innovation more accessible and convenient than ever. Because our mission is to give every company,...

Internet Software & Services
51-250
Founded 2017
View All Jobs 17

Description

  • Develop Meta ad concepts, hooks, scripts, angles, and testing ideas for paid social campaigns.
  • Create and iterate performance-focused advertising creatives across products, offers, audiences, and formats.
  • Build weekly creative testing plans based on campaign performance data.
  • Analyze winning and underperforming creatives to identify repeatable patterns and optimization opportunities.
  • Develop UGC briefs, shot lists, and creative direction for content teams.
  • Recommend creative iterations based on performance signals and testing outcomes.
  • Maintain a structured testing process across creative angles and campaign variables.
  • Collaborate closely with media buyers and creative teams to improve campaign performance.
  • Stay current on eCommerce creative trends, UGC formats, and paid social best practices.
  • Contribute to creative strategy in AI-driven campaign environments.

Requirements

  • Proven experience developing high-performing Meta advertising creatives.
  • Strong understanding of direct-response marketing principles.
  • Experience working in eCommerce environments.
  • Strong communication and organizational skills.
  • Ability to balance brand consistency with performance objectives.
  • Strong understanding of performance-driven creative strategy.
  • Experience collaborating with media buying and marketing teams.
  • Ability to analyze creative performance data and identify optimization opportunities.
  • Experience creating UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising.
  • Strong understanding of hooks, angles, creative testing, messaging strategy, and direct response marketing.
  • Experience writing hooks, scripts, creative briefs, and testing hypotheses.
  • Experience using CapCut, Photoshop or similar design tools, and video editing platforms.
  • Strong understanding of performance metrics including Thumbstop Rate, Hold Rate, CTR, CPC, CVR, and CPA.
  • Ability to develop and execute structured creative testing programs.
  • Experience with Shopify brands is preferred.
  • Experience in CPG, Food & Beverage, Outdoor Lifestyle, or Consumer Products is preferred.
  • Copywriting experience is preferred.
  • Creator management experience is preferred.
  • Experience working with DTC brands is preferred.
  • Experience collaborating directly with performance marketing teams is preferred.
  • Familiarity with Andromeda and GEM ecosystems is preferred.
  • Experience producing content in-house is preferred.

Benefits

  • Home office arrangement.
  • Competitive compensation based on experience.
  • Career plans with extensive growth opportunities.
  • International projects.
  • Oowlish English Program for technical and conversational English.
  • Oowlish Fitness with Total Pass.
  • Games and competitions.

Interested in this position?

Apply directly on the company website

Apply Now

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