RemoteLeaf Logo
Log in Sign up

Meta Creative Strategist — Performance Creative

3 months ago
Brazil
Full-time
Senior
Paid Media Specialist
Product Management
Copywriting Digital Marketing E-commerce Photoshop Shopify
Apply Now
Oowlish

Oowlish

Top Nearshore Software Developers And Tech Squads | Oowlish Oowlish provides companies of all sizes access to the best technical talent in Brazil, making innovation more accessible and convenient than ever. Because our mission is to give every company,...

Internet Software & Services
51-250
Founded 2017
View All Jobs 14

Description

  • Develop Meta ad concepts, hooks, scripts, angles, and testing ideas for paid social campaigns.
  • Create and iterate performance-focused advertising creatives across products, offers, audiences, and formats.
  • Build weekly creative testing plans based on campaign performance data.
  • Analyze winning and underperforming creatives to identify repeatable patterns and optimization opportunities.
  • Develop UGC briefs, shot lists, and creative direction for content teams.
  • Recommend creative iterations based on performance signals and testing outcomes.
  • Maintain a structured testing process across creative angles and campaign variables.
  • Collaborate closely with media buyers and creative teams to improve campaign performance.
  • Stay current on eCommerce creative trends, UGC formats, and paid social best practices.
  • Contribute to creative strategy in AI-driven campaign environments.

Requirements

  • Proven experience developing high-performing Meta advertising creatives.
  • Strong understanding of direct-response marketing principles.
  • Experience working in eCommerce environments.
  • Strong communication and organizational skills.
  • Ability to balance brand consistency with performance objectives.
  • Strong understanding of performance-driven creative strategy.
  • Experience collaborating with media buying and marketing teams.
  • Ability to analyze creative performance data and identify optimization opportunities.
  • Experience creating UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising.
  • Strong understanding of hooks, angles, creative testing, messaging strategy, and direct response marketing.
  • Experience writing hooks, scripts, creative briefs, and testing hypotheses.
  • Experience using CapCut, Photoshop or similar design tools, and video editing platforms.
  • Strong understanding of performance metrics including Thumbstop Rate, Hold Rate, CTR, CPC, CVR, and CPA.
  • Ability to develop and execute structured creative testing programs.
  • Experience with Shopify brands is preferred.
  • Experience in CPG, Food & Beverage, Outdoor Lifestyle, or Consumer Products is preferred.
  • Copywriting experience is preferred.
  • Creator management experience is preferred.
  • Experience working with DTC brands is preferred.
  • Experience collaborating directly with performance marketing teams is preferred.
  • Familiarity with Andromeda and GEM ecosystems is preferred.
  • Experience producing content in-house is preferred.

Benefits

  • Home office arrangement.
  • Competitive compensation based on experience.
  • Career plans with extensive growth opportunities.
  • International projects.
  • Oowlish English Program for technical and conversational English.
  • Oowlish Fitness with Total Pass.
  • Games and competitions.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

EverService

Senior Paid Media Strategist

EverService 51-250 Professional Services

RYNO Strategic Solutions is seeking a Senior Paid Media Strategist to manage and improve paid advertising campaigns for home-service and enterprise clients while advising stakeholders on growth strategy and performance.

Anywhere Full-time Senior Paid Media Specialist
$75k-$85k
Digital Marketing Facebook Ads Google Ads
22 hours, 23 minutes ago
EverService

Paid Media Specialist

EverService 51-250 Professional Services

iLawyer Marketing, an EverService company serving U.S. law firms, is hiring a Paid Media Specialist to manage data-driven advertising campaigns that generate traffic, leads, and signed cases.

Anywhere Full-time Junior Paid Media Specialist
$50k-$60k
Digital Marketing Google Ads Google Tag Manager Keyword Research SEO
22 hours, 23 minutes ago
Hire Digital

Freelance B2B Paid Media Specialist

Hire Digital 51-250 Internet Software & Services

Senior B2B Paid Media Specialist supporting paid social, display, and ABM strategy and execution for an established B2B technology company, with the objective of improving campaign performance and pipeline generation.

United States Canada Contract Senior Paid Media Specialist
Facebook Ads LinkedIn Ads
1 day, 22 hours ago
Pavago

Senior Creative Strategist - Paid Social (Meta Ads)

Pavago IT Services

Pavago is hiring a remote Senior Creative Strategist – Paid Social to lead creative strategy and Meta campaign execution across Facebook and Instagram, driving scalable paid social revenue through testing and optimization.

Pakistan Full-time Mid Level Paid Media Specialist
Copywriting Facebook Ads
1 day, 22 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers