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Meta Ads Pro — Paid Social Media Buyer

2 months, 1 week ago
Brazil
Full-time
Senior
Paid Media Specialist
Marketing and Growth
E-commerce Facebook Ads Google Ads Shopify TikTok
Apply Now
Oowlish

Oowlish

Top Nearshore Software Developers And Tech Squads | Oowlish Oowlish provides companies of all sizes access to the best technical talent in Brazil, making innovation more accessible and convenient than ever. Because our mission is to give every company,...

Internet Software & Services
51-250
Founded 2017
View All Jobs 20

Description

  • Build, launch, manage, and optimize Meta advertising campaigns.
  • Manage campaign structure, budgets, pacing, and scaling decisions.
  • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures.
  • Monitor and analyze campaign performance across key performance indicators.
  • Identify winning and underperforming creatives based on performance data.
  • Collaborate with creative teams to generate new testing ideas and improve campaign performance.
  • Maintain organized account structures and naming conventions.
  • Provide weekly reporting, insights, and actionable recommendations.
  • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks.

Requirements

  • 5+ years of hands-on Meta Ads experience.
  • Proven experience managing paid social campaigns for eCommerce brands.
  • Experience working in high-performance, data-driven marketing environments.
  • Strong analytical and reporting skills.
  • Experience managing significant advertising budgets.
  • Excellent attention to detail and campaign organization.
  • Strong English communication skills.
  • Ability to make optimization decisions based on performance data.
  • Deep expertise in Meta Ads Manager.
  • Strong understanding of Meta Pixel, Conversion API (CAPI), and attribution models.
  • Strong understanding of audience segmentation.
  • Experience managing $70,000+ monthly ad spend.
  • Strong understanding of eCommerce metrics, including ROAS, CPA, MER, bCAC, Contribution Margin, AOV, CTR, CPC, CPM, and CVR.
  • Experience scaling eCommerce brands through Meta advertising.
  • Experience running creative testing programs.
  • Ability to translate performance data into optimization strategies.
  • Experience with Shopify brands is preferred.
  • Experience in CPG, Food & Beverage, Outdoor Lifestyle, or Consumer Products is preferred.
  • Experience with TikTok Ads is preferred.
  • Experience with Google Ads is preferred.
  • Familiarity with Andromeda and GEM frameworks is preferred.
  • Experience collaborating closely with creative teams is preferred.

Benefits

  • Home office and remote work.
  • Competitive compensation based on experience.
  • Career plans that support extensive growth in the company.
  • International projects.
  • Oowlish English Program for technical and conversational English.
  • Oowlish Fitness with Total Pass.
  • Games and competitions.

Interested in this position?

Apply directly on the company website

Apply Now

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