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Sr Product Marketing Manager

5 hours, 51 minutes ago
Anywhere
Full-time
Senior
Product Marketing Manager
Product Management
Blockchain Content Marketing Copywriting CRM Ethereum HubSpot SEO
Apply Now
Offchain Labs

Offchain Labs

Offchain Labs is a NY-based company creating cutting-edge scaling solutions for Ethereum with Arbitrum Rollup, instantly scaling Dapps and increasing capacity without sacrificing security.

Internet Software & Services
11-50
Founded 2018
$124M raised
View All Jobs

Description

  • Develop and evolve product positioning, messaging, and competitive framing for the ZeroDev product line.
  • Define and execute end-to-end go-to-market plans and product launches.
  • Create launch and marketing content, including landing pages, blogs, emails, demos, social content, one-pagers, and internal enablement materials.
  • Run content, search, and lifecycle marketing programs, including X and LinkedIn calendars, SEO, newsletters, nurture flows, and customer case studies.
  • Own marketing operations in HubSpot, including lead scoring, routing, campaign tracking, and funnel dashboards.
  • Equip Sales with proposals, battlecards, account briefs, and discovery prompts to advance pipeline opportunities.
  • Partner with Product, Engineering, Legal, Sales, marketing, and ecosystem partners to drive adoption and coordinated GTM efforts.
  • Contribute to OKRs and performance tracking; manage marketing budget and paid campaigns against named opportunities.

Requirements

  • 5+ years of product marketing or similar experience in crypto, fintech, developer tools, or infrastructure.
  • Demonstrated success launching and scaling products end to end with quantifiable outcomes.
  • Strong copywriting and storytelling ability to translate complex topics into clear messaging.
  • Hands-on HubSpot experience with workflows, lead scoring, pipelines, and reporting.
  • Ability to set up tracking, analyze funnels, and connect marketing activity to pipeline and revenue.
  • Comfort working through ambiguity and structuring open-ended problems.
  • Daily use of AI tools, including the ability to build simple agent workflows or automations.
  • Curiosity about or deep understanding of blockchain technologies.
  • Experience managing and mentoring team members is preferred.
  • Must be able to work outside California and Colorado.

Benefits

  • Remote-first global work environment with access to a New York office.
  • Professional reimbursement for industry conferences, certifications, and related development.
  • Medical, dental, and vision coverage in the US and select other countries.
  • 401(k) retirement plan with company match for US employees.
  • Wellness stipend.
  • Home-office setup and ergonomic equipment program.

Interested in this position?

Apply directly on the company website

Apply Now

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