PPC Growth Marketing Manager

9 hours, 34 minutes ago
Full-time
Mid Level
Data Science and Analytics
Numan

Numan

Numan is a digital healthcare company focused on men's health, offering blood tests, hair loss, and erectile dysfunction treatments. They provide personalized healthcare plans to alleviate symptoms and address root causes, all in one digital platform. ...

Health Care Providers & Services
51-200
Founded 2018
$73M raised

Description

  • Build, edit, and optimise Google Ads campaigns using Google Ads and Google Ads Editor under the PPC Lead’s direction.
  • Manage keywords, negative keywords, budgets, and bids, documenting the rationale for changes.
  • Monitor account performance, search terms, and diagnostics; identify issues and investigate root causes.
  • Support value-based bidding, signal quality, and LTV-led optimisation.
  • Write, test, and iterate responsive search ads and assets, including sitelinks and callouts.
  • Run structured ad-copy and landing-page A/B testing programmes with documented hypotheses, sample sizes, metrics, and results.
  • Build and edit landing pages in the CMS, aligning messaging with search intent and ad copy.
  • Collaborate with design, brand, and product teams on landing-page changes requiring broader support.
  • Own weekly PPC and landing-page performance analysis and report on CAC, LTV, payback, and platform metrics.
  • Use Looker, Amplitude, AI tools, and automation to generate insights and streamline reporting.

Requirements

  • 3–5 years of performance or growth marketing experience, including hands-on PPC experience in Google Ads.
  • Confidence using Google Ads and Google Ads Editor to make well-reasoned campaign changes.
  • Strong ad-copywriting ability, including writing compliant copy and testing it effectively.
  • Experience running A/B tests on landing pages or ad copy, with an understanding of statistical significance.
  • Experience building and editing pages in a CMS.
  • Strong analytical ability to interpret weekly performance data and connect actions to results.
  • Ability to use AI tools and automation to improve efficiency and accelerate insight generation.
  • Willingness to learn from an expert, ask thoughtful questions, and expand into a broader growth remit.
  • High ownership and execution focus, with the ability to launch work without a perfect brief.
  • Comfort working in a regulated or compliance-aware environment, including healthcare advertising rules.

Benefits

  • Share options.
  • 25 days of holiday plus bank holidays, increasing to 30 days with tenure, plus a birthday day off and additional leave at the five-year anniversary.
  • Vitality health insurance and an employee assistance programme with therapy, financial planning, and discounts.
  • Enhanced maternity and parental leave, plus a YellowNest nursery benefit.
  • Generous pension contributions, electric-car salary sacrifice, cycle-to-work scheme, and season-ticket loan.
  • Flexible working options and a dog-friendly Farringdon office.
  • Personal training and development budget through Learnerbly, plus Wellhub membership.
  • Paid volunteering days and discounts on Numan products for friends and family.

Interested in this position?

Apply directly on the company website

Apply Now

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