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VP Media, Marketing Services

3 weeks, 6 days ago
United States
Full-time
Executive
Paid Media Specialist
Data Science and Analytics
Affiliate Marketing Digital Marketing Google Ads SEO
Apply Now
Noodle

Noodle

Noodle is a U.S. based organization that empowers academic excellence worldwide by providing tech-enabled strategies and services for higher education. They collaborate with universities to design solutions that align with each institution's unique vis...

Diversified Consumer Services
251-1K
Founded 2010
$86M raised
View All Jobs 3

Description

  • Lead the development of full-funnel media strategies to acquire qualified leads and drive enrollment across university partner programs.
  • Own the vision and evolution of media planning, buying, and performance across digital and traditional channels.
  • Manage, coach, and grow a multidisciplinary team of paid and organic media specialists.
  • Oversee campaign planning, execution, and optimization across paid search, paid social, programmatic, affiliate, SEO/AEO, and CRO.
  • Lead media buying oversight across Google, display, Meta, and LinkedIn through internal teams and external agencies.
  • Expand and optimize the media mix across channels such as CTV, out-of-home, radio, print, and broadcast.
  • Guide audience strategy, budget allocation, bid strategy, and creative testing with internal and external partners.
  • Own performance against KPIs including conversion rate, cost per prospect, cost per application, and cost per acquisition.
  • Analyze campaign and channel performance to generate insights and continuous optimization strategies.
  • Serve as a senior marketing advisor in client engagements and contribute to onboarding, forecasting, proposals, and partnership growth.

Requirements

  • 12+ years of experience in media, digital marketing, or demand generation, with significant leadership experience.
  • Proven experience managing both in-house media teams and external agencies.
  • Deep expertise across paid search, paid social, programmatic, affiliate marketing, and full-funnel performance marketing.
  • Experience with digital and traditional media channels such as CTV, out-of-home, print, and broadcast.
  • Strong understanding of SEO, AI-driven optimization, and conversion rate optimization within an integrated media strategy.
  • Demonstrated success in lead generation and performance marketing within enrollment-driven or service-based industries; higher education experience highly preferred.
  • Experience developing media strategies informed by audience insights, market research, and competitive analysis.
  • Strong financial acumen with experience managing budgets, forecasting, pacing, and evaluating media investment performance.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Bachelor’s degree or equivalent experience required; advanced degree is a plus.
  • Must be legally authorized to live and work in the United States and reside in the United States for the duration of employment.

Benefits

  • Remote work from a home office or the company’s NYC office.
  • Competitive compensation package with $165,000–$185,000 base salary.
  • 401(k) with company match, commission potential, and equity opportunities.
  • Medical, dental, vision, short-term disability, and long-term disability coverage, plus supplemental coverage for employees and dependents.
  • Paid parental leave.
  • Four weeks of paid vacation, 10 paid holidays, and paid sick leave.
  • Access to mental health services such as Headspace and Talkspace.
  • Annual education stipend and tools provided by the company.

Interested in this position?

Apply directly on the company website

Apply Now

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