Lead Creative Strategist - Donut Studios

1 hour, 29 minutes ago
Full-time
Senior
Design and User Experience
New Engen

New Engen

New Engen is a digital marketing agency that specializes in partnering with bold brands to enhance growth through effective media strategies, creative solutions, and comprehensive measurement across the customer journey.

Media
1K-5K
Founded 1881

Description

  • Develop creative and messaging strategies for Facebook, Instagram, TikTok, YouTube, display, and other digital channels.
  • Lead creative strategy for assigned clients and advise on creative direction, campaign opportunities, and platform best practices.
  • Analyze audience mindsets, attitudes, behaviors, performance data, KPIs, and client feedback to guide creative concepts.
  • Partner with media teams to refine messaging, improve creative performance, and inform future concepts.
  • Manage creative launch pipelines, timelines, dependencies, deliverables, reviews, and distribution.
  • Create creative briefs and manage assignments for internal teams using tools such as Asana and Slack.
  • Review scripts, concepts, and final deliverables for quality, brand alignment, and campaign objectives.
  • Build workflows that improve collaboration among creative, media, and client teams.

Requirements

  • 6+ years of experience in paid social creative strategy, preferably at a digital marketing agency or DTC brand.
  • Strong direct-response creative instincts and platform-specific storytelling ability.
  • Proven experience leading client strategy and improving creative performance.
  • Deep understanding of Meta, TikTok, YouTube, and other digital channels.
  • Excellent communication and collaboration skills in fast-paced, cross-functional environments.
  • Experience briefing creative teams and reviewing work with strong attention to detail.
  • Proficiency with Asana, Notion, Slack, and Google Workspace, especially Google Sheets.
  • Familiarity with Figma or Adobe Creative Suite preferred.
  • Experience with creative testing frameworks or UGC programs preferred.

Benefits

  • $80,000–$90,000 annual salary.
  • Medical, dental, vision, disability, life, and AD&D insurance.
  • 401(k) with employer match and employer-contributed HSA.
  • Flexible vacation and PTO plan, paid holidays, and paid parental leave.
  • Remote/flexible day schedule.
  • Company events and off-sites.

Interested in this position?

Apply directly on the company website

Apply Now

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