Social Media Manager

1 month, 1 week ago
Full-time
Mid Level
Marketing and Growth
Netlify

Netlify

Netlify provides a platform that enables web developers and agencies to build, deploy, and host static websites and applications efficiently, leveraging modern web technologies to enhance speed, security, and scalability.

IT Services
251-1K
Founded 2014
$202M raised

Description

  • Own Netlify’s day-to-day social presence across X, LinkedIn, Bluesky, Discord, and other priority channels.
  • Write, publish, reply, monitor, and engage from company handles with speed, context, and care.
  • Turn new features, product launches, changelog updates, customer examples, and community activity into useful social content.
  • Build and maintain a social content calendar that balances launches, education, builder spotlights, community moments, founder content, and timely ecosystem conversations.
  • Monitor the broader builder ecosystem to find and amplify people building with Netlify, especially developers and vibe coders using AI tools and agentic workflows.
  • Support campaigns, community challenges, contests, launches, events, and builder programs through social content, live engagement, recaps, clips, and storytelling.
  • Use platform behavior, social algorithms, and performance data to improve reach, engagement, and product interest.
  • Manage intake, approvals, launch support, calendars, reporting, and AI-assisted workflows.
  • Partner with Dev Advocates, Product, and Support to keep Netlify’s public presence engaging, helpful, and timely.

Requirements

  • 3+ years of experience managing social media for a technical, developer, AI, or product-led brand.
  • Experience managing high-volume brand social handles, including publishing, engagement, monitoring, and reporting.
  • Dev-culture fluency and strong public judgment for responding appropriately in fast-moving threads.
  • Enough technical fluency to understand what Netlify ships and explain it accurately to different audiences.
  • Strong writing skills for translating technical ideas into clear, relevant social content.
  • Strong operating habits across calendars, intake, approvals, launch support, and reporting.
  • An experimental, data-aware mindset with comfort testing new tools, posting strategies, and channels.
  • Ability to explain the reasoning behind engagement results and use data to improve performance.
  • Experience managing brand social channels is required; experience with technical, developer, AI, or product-led audiences is preferred.
  • Interest in trending topics, platform shifts, and emerging formats and algorithms is preferred.

Benefits

  • Hiring range of $80,000 - $108,000 for most US-based locations.
  • Salary is in addition to robust benefits.
  • Participation in Netlify’s equity plan.
  • Fully distributed company with remote work flexibility.
  • Market-based compensation philosophy that emphasizes fairness and equity.
  • Compensation may vary by location, with different ranges for premium markets and non-US locations.

Interested in this position?

Apply directly on the company website

Apply Now

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