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Global Paid Search & Social Media Manager

40 minutes ago
Mexico, Brazil, Peru, Colombia
Full-time
Mid Level
Social Media Manager
Marketing and Growth
Google Ads Google Analytics Keyword Research SQL Tableau TikTok
Apply Now
Goodway Group

Goodway Group

Goodway Group is a leading independent digital media partner specializing in programmatic advertising, delivering authentic results tailored to clients' needs with a focus on honesty and efficiency.

Media
251-1K
Founded 1929
View All Jobs 3

Description

  • Plan, activate, optimize, and manage paid search and paid social campaigns across major ad platforms.
  • Translate client objectives and communication strategies into campaign recommendations.
  • Develop campaign structures, audience strategies, keyword approaches, bidding strategies, budget allocations, and testing plans.
  • Manage campaign performance against conversion-focused metrics such as CPL, CPA, CAC, ROAS, CLV, and lead-to-sale ratio.
  • Use client, platform, and proprietary data to refine targeting and identify growth opportunities.
  • Oversee the full campaign lifecycle, including setup, trafficking, optimization, troubleshooting, reporting, forecasting, and billing.
  • Ensure brand safety, fraud prevention, tracking accuracy, and data-quality transparency.
  • Present performance results, analysis, and optimization recommendations to clients and internal stakeholders.
  • Collaborate with strategy, analytics, creative, CX, planning, and investment teams.
  • Support and mentor junior team members and contribute to activation best practices.

Requirements

  • Bachelor’s degree in marketing, advertising, business, or a related field preferred.
  • 3+ years of hands-on experience managing paid search and paid social campaigns.
  • Experience in direct-response, commerce, performance marketing, or growth-focused environments strongly preferred.
  • Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X.
  • Solid understanding of campaign setup, trafficking, keyword and audience strategy, bidding, budget allocation, forecasting, testing, optimization, reporting, troubleshooting, and billing.
  • Knowledge of measurement strategy, conversion tracking, pixels, attribution, and cross-channel consumer behavior.
  • Experience analyzing and visualizing campaign data using Google Analytics, Looker Studio, Skai, or Tableau.
  • SQL experience is a plus.
  • Strong analytical, problem-solving, client communication, and presentation skills.
  • Ability to manage multiple campaigns, platforms, priorities, and deadlines.
  • Collaborative experience working across disciplines and teams.
  • Must reside outside the United States; priority for candidates in Brazil, Colombia, Mexico, and Peru.

Benefits

  • Remote-first work environment.
  • Opportunity to join an established company with a start-up feel.
  • Recognized as an AdAge 2025 Best Places to Work employer.
  • Inclusive, human-first culture.
  • Potential for professional development and mentorship opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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