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Communications Specialist

56 minutes ago
Australia
Full-time
Junior
Influencer Marketing
Marketing and Growth
Influencer Marketing Instagram API TikTok
Apply Now
PlayStation

PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables
100K+
Founded 1995
$8M raised
View All Jobs 15

Description

  • Support local communications campaigns for PlayStation hardware, software, PS Store, PS Plus, and third-party titles.
  • Execute PR plans, including media outreach, pitching, asset distribution, and press coordination.
  • Build and maintain relationships with Australian media across gaming, tech, entertainment, lifestyle, and mainstream outlets.
  • Draft and localize press releases, media alerts, Q&As, and briefing materials.
  • Manage inbound media enquiries and assist with spokesperson coordination.
  • Coordinate review code distribution, product seeding, press events, previews, and launch activations.
  • Support Australian influencer campaigns across YouTube, TikTok, Instagram, Twitch, and emerging platforms.
  • Identify, brief, and manage influencers and content creators, including deliverables, timelines, and reporting.
  • Track coverage, compile reports, and evaluate campaign performance against KPIs.
  • Collaborate with Marketing, Partnerships, Retail, Global teams, and agency partners on integrated campaigns.

Requirements

  • 2-4 years of experience in public relations, communications, or influencer marketing, in-house or agency.
  • Strong knowledge of the Australian media landscape, including gaming, tech, mainstream news, and lifestyle media.
  • Understanding of the Australian influencer and content creator ecosystem.
  • Experience supporting PR campaigns and media outreach.
  • Excellent written and verbal communication skills.
  • Strong organisational skills and attention to detail.
  • Ability to manage multiple projects in a fast-paced environment.
  • Collaborative mindset and confidence working cross-functionally and with global stakeholders.
  • Passion for gaming and entertainment culture.
  • Experience in consumer technology, gaming, or entertainment industries is highly regarded.
  • Exposure to corporate communications is highly regarded.
  • Experience working with influencer contracts or paid creator campaigns is highly regarded.

Benefits

  • Sony Interactive Entertainment is an Equal Opportunity Employer.
  • Sony Interactive Entertainment is a Fair Chance employer and considers qualified applicants with arrest and conviction records.
  • Background checks are conducted at the offer stage for all new employees.

Interested in this position?

Apply directly on the company website

Apply Now

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