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B2B Growth Marketing Manager

2 hours, 18 minutes ago
Colombia
Full-time
Senior
Growth Marketing Manager
Sales and Business Development
Content Marketing Email Marketing HubSpot SEO
Apply Now
NeoWork

NeoWork

NeoWork provides offshoring, nearshoring, and outsourcing solutions to help businesses hire top global talent and enhance their operational capabilities across various fields, including software engineering, data science, and support services.

Professional Services
51-250
Founded 2017
View All Jobs 9

Description

  • Build and execute vertical-specific account-based marketing campaigns targeting hospital systems, pharmacy groups, and labs.
  • Manage end-to-end SEO execution, including on-page optimization, blog creation from keyword briefs, and content audits.
  • Write B2B marketing content and messaging using the StoryBrand framework.
  • Build and optimize landing pages to improve conversion rates and lead generation.
  • Manage multi-touch nurture sequences, lead scoring, and lifecycle automation in HubSpot.
  • Own outbound lifecycle email campaigns and newsletters in HubSpot.
  • Own the organic LinkedIn presence and manage related outreach sequences.
  • Translate strategy from the CEO and Fractional CMO into structured, high-output marketing campaigns.
  • Drive engagement, qualified leads, and pipeline through day-to-day marketing operations.

Requirements

  • 5–8 years of dedicated B2B marketing experience; B2C or e-commerce experience does not transfer to this role.
  • Hands-on proficiency with HubSpot workflows, sequences, lead scoring, lists, and reporting.
  • Proven experience building and executing vertical-specific ABM campaigns, including sourcing and segmenting target account lists.
  • Strong SEO fundamentals and the ability to write high-quality English copy for C-suite healthcare buyers.
  • Familiarity with the StoryBrand framework or an equivalent narrative-driven messaging methodology.
  • Ability to build and optimize landing pages, manage LinkedIn outreach sequences, and execute lead-scoring models based on intent signals.
  • Must be a self-sufficient, proactive operator comfortable working independently with asynchronous direction.

Benefits

  • Health insurance for contractors.
  • Holiday extra pay.
  • 100% home-based position.
  • Work hours generally align with standard US business hours, with some flexibility depending on client needs.
  • Mental health days.
  • Performance-based incentives in addition to base salary.
  • Annual review and appraisal process.
  • Opportunities for professional growth and advancement.

Interested in this position?

Apply directly on the company website

Apply Now

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