Marketing Analytics Manager

1 month, 1 week ago
Full-time
Mid Level
Data Science and Analytics
MyPrize

MyPrize

MyPrize is a software development company focused on creating a free-to-play social gaming and social markets platform. With a team of 51-200 employees, it offers multiplayer experiences where users can engage with creators, streamers, and friends on both web and mobile platforms. The company serves over 1 million users globally, emphasizing community interaction without purchase requirements. The platform features a variety of offerings, including social casino games like free slots and table games, multiplayer social gaming for battling friends, and unique prediction markets covering sports, crypto, and politics. MyPrize is known for its no-risk play-to-win prizes and includes sweepstakes promotions. It operates under My Technology, Inc., with a focus on providing an accessible and engaging gaming experience for users in the US and internationally.

information technology & services
1-10
$34M raised

Description

  • Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager, including segmentation, budget allocation, testing, and tracking-quality checks.
  • Partner with paid search agencies to translate performance and player-value trends into budget, bidding, keyword, and quality-score recommendations.
  • Own affiliate and creator performance reporting, postback/S2S tracking accuracy, and payout reconciliation.
  • Build and maintain a de-duplicated attribution table covering paid, affiliate, and creator channels.
  • Develop warehouse-backed reporting, BI dashboards, and a shared metric dictionary for CAC, LTV, ROAS, and related metrics.
  • Create cross-channel budget-pacing forecasts with Analytics and FP&A teams.
  • Support CAC payback tracking and evaluate lifecycle-channel integration across email, SMS, and push.
  • Partner with growth marketing on incrementality testing to distinguish genuine lift from last-click attribution.
  • Establish and develop the company’s foundational marketing analytics function in collaboration with the Head of Analytics.

Requirements

  • 3–5+ years of marketing, growth, or paid media analytics experience.
  • Hands-on measurement experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads; mobile gaming, iGaming, subscription, or app experience preferred.
  • Proficiency with GA4.
  • Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling.
  • Proficiency with Metabase, Looker, or a similar BI and visualization tool.
  • Strong SQL skills; Python and large-dataset experience are a plus.
  • Experience with affiliate attribution platforms such as Impact, Everflow, CJ Affiliate, or Tune/HasOffers.
  • Experience with mobile measurement partners such as AppsFlyer, Branch, or Adjust.
  • Experience building de-duplicated, multi-touch, or waterfall attribution across paid, affiliate, and creator channels.
  • Bachelor’s degree in a relevant field preferred, along with strong communication, organization, project-management, and adaptability skills.
  • Experience in regulated gaming, creator partnership reporting, or ad platform APIs is preferred.

Benefits

  • Remote-first work environment with hybrid offices in New York City and Miami.
  • Equity compensation.
  • 401(k) plan.
  • Health, dental, and vision insurance.
  • Flexible Spending Account.
  • Flexible vacation policy.

Interested in this position?

Apply directly on the company website

Apply Now

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