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Sr. Content Marketing Manager - Industrial (B2B)

2 weeks, 6 days ago
United States, Canada, United Kingdom, Germany, Netherlands
Full-time
Senior
Content Marketing Manager
Technical Writing and Documentation
Copywriting Keyword Research Salesforce SEMrush SEO WordPress
Apply Now
Mendix

Mendix

Mendix is the leading enterprise low code application development platform, empowering businesses to innovate and create modern applications quickly and securely.

Internet Software & Services
1K-5K
Founded 2005
$34M raised
View All Jobs 11

Description

  • Manage blogs, long-form content, video scripts, webinars, social content, guides, reports, solution briefs, and white papers.
  • Develop executive thought leadership programs, including ghostwriting, podcast preparation, and industry bylines.
  • Partner with marketing teams to build content programs spanning the full buyer journey.
  • Collaborate with subject matter experts to produce accurate, credible technical content.
  • Identify content gaps through search intent, competitor analysis, analyst reports, and sales feedback.
  • Lead scalable content frameworks and repurpose high-performing assets across formats and channels.
  • Support SEO strategy through keyword research, topic clustering, and on-page optimization.
  • Lead content distribution across owned and earned channels and integrate content into nurture, paid, and ABM programs.
  • Track content KPIs, conduct audits, optimize assets, and A/B test headlines, calls to action, and formats.
  • Support product launches and sales enablement with launch content, competitive comparisons, objection-handling materials, and customer stories.

Requirements

  • 7+ years of B2B content marketing experience, including at least 2 years in a relevant technical or industrial context.
  • Exceptional technical writing and editing skills with the ability to communicate effectively to executive audiences.
  • Ability to translate complex technical concepts, including data pipelines, cloud architecture, observability, and security, into clear narratives.
  • Strong understanding of SEO fundamentals and experience driving measurable organic growth.
  • Demonstrated success collaborating with product marketing, product managers, and engineers to deliver accurate content on schedule.
  • Familiarity with modern data stacks or cloud security, including concepts such as data lakehouses.
  • Experience marketing to developer, practitioner, or highly technical audiences at scale preferred.
  • Hands-on experience with Salesforce, Marketo, Ahrefs or SEMrush, and CMS platforms such as WordPress preferred.
  • Portfolio of published technical content, such as long-form guides, white papers, or industry bylines preferred.
  • Process-oriented approach, familiarity with AI writing and research tools, and experience using AI to automate workflows preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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