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Content Marketing Manager - Industrial B2B

2 hours, 44 minutes ago
United States
Full-time
Mid Level
Content Marketing Manager
Marketing and Growth
Content Marketing Cybersecurity Keyword Research Salesforce SEMrush SEO WordPress
Apply Now
Mendix

Mendix

Mendix is the leading enterprise low code application development platform, empowering businesses to innovate and create modern applications quickly and securely.

Internet Software & Services
1001-5000
Founded 2005
$34M raised
View All Jobs 15

Description

  • Manage creation of blogs, articles, long-form assets, video scripts, webinars, and social content aligned to product, audience, and pipeline goals.
  • Develop how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
  • Lead executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and industry bylines.
  • Partner with product marketing, demand generation, and cross-functional teams to deliver always-on content programs across the buyer journey.
  • Collaborate with subject matter experts, customers, product managers, developers, and data scientists to produce accurate practitioner-focused content.
  • Manage freelance writers, agencies, and external contributors while maintaining brand and quality standards.
  • Identify content gaps and opportunities through search intent, competitive research, analyst insights, and sales and customer feedback.
  • Drive content repurposing and distribution across owned, earned, nurture, paid, and account-based marketing channels.
  • Support SEO through keyword research, topic clustering, content planning, and on-page optimization.
  • Track performance metrics, conduct content audits, and test content and distribution strategies to improve results.

Requirements

  • 4+ years of B2B content marketing experience, including 2+ years serving industrial or engineering-driven audiences.
  • Exceptional writing, editing, and storytelling ability for executive and business audiences.
  • Experience translating technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling content.
  • Strong SEO knowledge and demonstrated success driving measurable organic growth.
  • Ability to collaborate with subject matter experts and deliver high-quality content on schedule.
  • Familiarity with modern data platforms, cloud technologies, and data lakehouses.
  • Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.
  • Experience marketing to developers, practitioners, engineers, or other technical audiences at scale (preferred).
  • Experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing platforms (preferred).
  • Portfolio of technical content, including long-form guides, white papers, executive thought leadership, or industry publications (preferred).

Benefits

  • Base salary range of $102,500–$184,500 USD.
  • Comprehensive benefits package.
  • Additional incentive compensation may be available.

Interested in this position?

Apply directly on the company website

Apply Now

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