Content Innovation Manager

1 day, 7 hours ago
Full-time
Lead
Sales and Business Development
Lyra Health

Lyra Health

Lyra Health is a global leader in mental health benefits, connecting companies and employees to world-class therapists and coaches. Their innovative platform offers fast, reliable access to evidence-based care for organizational well-being.

Health Care Providers & Services
1001-5000
Founded 2015
$627M raised

Description

  • Translate product capabilities, clinical outcomes, and value propositions into differentiated narratives tailored to buyer needs and segments.
  • Apply generative and agentic AI to improve content discovery, drafting, personalization, refinement, and response quality.
  • Experiment with AI technologies to create scalable, connected content for market narratives, RFP responses, and finalist presentations.
  • Own the content strategy, architecture, governance, and quality of the Responsive proposal platform and knowledge base.
  • Maintain proposal content with current positioning, product capabilities, and proof points to support accurate AI-powered responses.
  • Analyze recurring RFP questions, buyer priorities, and content gaps to improve positioning and pursuit messaging.
  • Partner with Proposal Managers, writers, Marketing, Sales, and Customer Success to validate content and build reusable narratives.
  • Strengthen consistent, compelling storytelling across the full pursuit journey through deal closing.

Requirements

  • 8+ years of experience in content strategy, product marketing, solution marketing, proposal content, or a related field.
  • Strong foundation in positioning, messaging, and persuasive business writing.
  • Experience applying generative and agentic AI to content development and experimenting with new tools and workflows.
  • Exceptional writing and editing skills, including the ability to simplify complex information for business audiences.
  • Experience using and managing proposal platforms such as Responsive, including content libraries, knowledge architecture, governance, and AI-powered response capabilities.
  • Strong understanding of RFPs and complex sales processes, including buyer priorities, competitive differentiation, and pursuit messaging.
  • Experience creating reusable content adaptable across audiences, segments, and use cases.
  • Ability to assess content for relevance, persuasiveness, and effectiveness as well as accuracy.
  • Experience translating complex product, technical, or industry information into customer-focused messaging.
  • Strong cross-functional collaboration experience with Product Marketing, Sales, Customer Success, and other stakeholders.
  • Experience in health care, benefits, or another complex or regulated industry (preferred).

Interested in this position?

Apply directly on the company website

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