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Senior Product Marketing Expert

9 hours, 38 minutes ago
United Arab Emirates, Malaysia
Full-time
Senior
Product Marketing Manager
Product Management
Amplitude Blockchain Mixpanel
Apply Now
Bybit

Bybit

Bybit operates as a cryptocurrency exchange, providing a platform for users to buy, sell, and trade Bitcoin, Ether, altcoins, and NFTs, while also offering access to spot and futures markets and secure coin staking.

Capital Markets
1K-5K
Founded 2018
View All Jobs 7

Description

  • Own go-to-market strategy for major product launches across Bybit’s platform pillars, including RWA, TradFi products, Earn, Alpha, and payment innovations.
  • Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, BD, and Brand.
  • Develop integrated campaign strategies across acquisition, activation, and retention aligned to product milestones, market cycles, and brand narrative.
  • Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media.
  • Set, track, and report on marketing KPIs, including registrations, EFTD rates, product adoption, ROAS, share of voice, and brand sentiment.
  • Build and maintain competitive intelligence to position Bybit against exchanges, neobanks, and emerging fintech platforms.
  • Drive community and KOL strategies that build credibility and resonate with both crypto-native and mainstream finance users.
  • Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays.
  • Partner with Creative to produce high-quality, on-brand assets across photography, video, 3D, and social content.
  • Shape product narratives that bridge crypto-native users and mainstream audiences across every touchpoint.

Requirements

  • 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3.
  • Experience in an exchange, protocol, DeFi platform, or neobank is strongly preferred.
  • Demonstrable track record of owning product launches end-to-end, from positioning through post-launch optimization.
  • Prior experience in a generalist or full-stack product marketing role.
  • Comfort with data, including attribution models, funnel metrics, A/B testing frameworks, and ROI reporting.
  • Strong written communication skills across campaign briefs, product one-pagers, and social copy.
  • Familiarity with brand systems and the ability to work within defined guidelines.
  • Ability to move between scrappy activations and long-horizon strategic initiatives without dropping quality.
  • Bilingual in English and Mandarin is preferred.
  • Experience marketing financial products to both crypto-native and TradFi-adjacent audiences is a bonus.
  • Familiarity with RWA, tokenized securities, or structured products from a GTM perspective is a bonus.
  • Prior work at a top-tier exchange or leading fintech platform is a bonus.
  • Experience running campaigns across regulated markets such as EU MiCAR or UAE VARA is a bonus.
  • Active on-chain presence and understanding of DeFi, L1/L2 ecosystems, and community dynamics is a bonus.
  • Proficiency in analytics tools like Amplitude, Mixpanel, or Dune is a bonus.

Benefits

  • Study Growth Fund for professional development and continuous learning.
  • Internal events, workshops, and team-building activities.
  • Global collaboration with a diverse, international team.
  • Career advancement opportunities within a rapidly expanding global company.
  • Internal mobility and long-term career path opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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