Activation Specialist

2 days, 20 hours ago
Full-time
Senior
Marketing and Growth
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015

Description

  • Set up, activate, optimize, and manage digital programmatic campaigns across display, video, CTV, audio, and high-impact formats.
  • Manage daily trading operations, including bid adjustments, budget management, and performance monitoring.
  • Analyze campaign performance data to inform strategy and make timely decisions.
  • Translate client strategy into clear activation plans and well-executed campaign delivery.
  • Ensure campaigns pace accurately and deliver budgets in full.
  • Use audience targeting and creative testing to improve campaign performance against client KPIs.
  • Identify setup, delivery, or performance issues early and escalate them to relevant stakeholders.
  • Follow QA processes and maintain accurate campaign documentation throughout delivery.
  • Produce weekly and end-of-campaign reporting and present results when required.
  • Work with client teams, publishers, and internal stakeholders to support integrated delivery and deal setup.

Requirements

  • At least 5 years of experience in programmatic trading or digital media buying.
  • Strong understanding of paid digital advertising implementation, preferably programmatic, YouTube, and Social.
  • Experience using data to guide decisions, with strong analytical and problem-solving skills.
  • Ability to work independently and collaboratively with strong personal accountability.
  • Experience working effectively in a remote or distributed team environment.
  • Understanding of the media owner landscape, including inventory, creative solutions, and mobile geo-location.
  • In-depth knowledge of DSPs such as Google DV360, Amazon, Quantcast, or similar platforms.
  • Working knowledge of third-party ad servers such as Campaign Manager or Flashtalking.
  • Intermediate-to-advanced Microsoft Excel and reporting tools such as Adverity, Power BI, or Tableau.
  • Other biddable media buying experience in search or social is desirable.
  • Strong workflow management and ability to meet deadlines.
  • Exceptional verbal and written English communication skills.

Interested in this position?

Apply directly on the company website

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