PPC Marketing Manager

1 month ago
Full-time
Senior
Data Science and Analytics
Superior Executive And Legal Recruiting

Superior Executive And Legal Recruiting

Superior Executive And Legal Recruiting specializes in executive and legal placement services, connecting top-tier talent with corporations, startups, and law firms while focusing on proactive communication and meticulous attention to detail.

Professional Services
1-10
Founded 2009

Description

  • Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
  • Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
  • Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
  • Analyze campaign performance and report on CPL, CPS, CP-COCA, budget pacing, and channel performance.
  • Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
  • Partner with cross-functional teams to resolve tracking issues and improve campaign performance.
  • Collaborate with Marketing, Engineering, Business Intelligence, and Web teams to maximize ROI.
  • Oversee paid media performance to support customer acquisition and business growth.

Requirements

  • 5+ years of hands-on Google Ads management experience.
  • Strong experience managing Meta (Facebook/Instagram) Ads.
  • Legal industry or legal lead generation experience.
  • Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
  • Experience managing high-volume lead generation campaigns with measurable ROI.
  • Strong analytical, reporting, and Excel skills.
  • Experience collaborating with developers on tracking implementations and technical issues.
  • Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (preferred).
  • Google Ads and/or Meta certifications (preferred).

Benefits

  • Fully remote work arrangement.
  • Competitive compensation.
  • Incentives available.
  • Strict confidentiality for all resumes.

Interested in this position?

Apply directly on the company website

Apply Now

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