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Account Based Marketing Manager

5 hours, 16 minutes ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing Email Marketing HubSpot Salesforce
Apply Now
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
501-1000
Founded 1989
View All Jobs 17

Description

  • Partner with Sales to select, prioritize, segment, and plan for target accounts.
  • Develop account-based go-to-market strategies tailored to high-value account segments.
  • Design and execute multi-channel ABM campaigns across email, digital advertising, direct mail, events, webinars, and content.
  • Create account-specific messaging and personalized customer experiences using account, customer, and intent data.
  • Collaborate with Content, Design, Product Marketing, Sales Enablement, and Marketing Operations to deliver campaigns.
  • Define campaign success metrics and measurement frameworks for engagement, pipeline influence, and revenue impact.
  • Analyze campaign and market performance data to optimize targeting, strategy, and investment decisions.
  • Advise Sales on account engagement and expansion opportunities using objective, data-driven insights.
  • Represent target-account needs and insights in marketing, messaging, and product strategy discussions.

Requirements

  • 5–7 years of B2B marketing experience.
  • Proven experience building, managing, and optimizing account-based marketing programs, field marketing initiatives, and revenue-focused campaigns.
  • Experience partnering directly with Sales on strategic account planning.
  • Experience developing multi-channel campaigns across digital and offline channels.
  • Ability to use performance data to identify trends, make strategic recommendations, and influence business outcomes.
  • Strong strategic thinking, independent decision-making, and accountability for business outcomes.
  • Strong project management and cross-functional collaboration skills.
  • Excellent written, verbal, and presentation communication skills.
  • Experience in B2B SaaS, PropTech, or real estate-related industries (preferred).
  • Experience with HubSpot, Salesforce, marketing automation platforms, CRM systems, account-intent platforms, or ABM technologies (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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