Director of SEO and Agentic Search

1 day, 1 hour ago
Full-time
Lead
Artificial Intelligence and Machine Learning
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised

Description

  • Own organic search and AI discovery strategy across the company’s brand portfolio.
  • Set the vision, roadmap, and standards for performance across Google, ChatGPT, Perplexity, AI Overviews, and other discovery surfaces.
  • Lead technical SEO efforts including site architecture, Core Web Vitals, crawl efficiency, and structured data.
  • Direct content strategy and production for pages, guides, studies, and resources that rank, get cited, and convert.
  • Build AI Search visibility through answer-first content, entity authority, and structured data.
  • Diagnose and recover traffic declines, including identifying causes such as algorithm shifts, technical debt, or AI Search cannibalization.
  • Define and manage AI visibility tracking, editorial direction, content pruning, and expert sourcing strategy.
  • Partner with Engineering, Analytics, Data, Product, Design, and executive leadership on organic growth priorities.
  • Assess current team capabilities, make hiring decisions, and build the team needed for the new direction.

Requirements

  • Senior-level SEO leadership experience with a track record of operating ahead of search trends and adapting to AI-driven discovery.
  • Deep understanding of external visibility, earned media, PR, and community-driven authority as part of SEO strategy.
  • Experience tying organic initiatives to business outcomes such as CAC, acquisition, revenue, payback periods, and margin contribution.
  • Ability to diagnose issues quickly, form hypotheses, and move from analysis to action without extended research cycles.
  • Proven experience leading teams at scale, making hard talent decisions, and building high-performing teams from a small core.
  • Strong ability to influence company-wide priorities and communicate the AI Search opportunity to both executive and technical stakeholders.
  • Technical fluency in structured data, crawl budgets, Core Web Vitals, and SEO architecture.
  • Hands-on experience using AI tools daily for research, analysis, content, and workflow acceleration.
  • Understanding of how LLMs and generative AI systems discover, evaluate, and cite content.
  • Not a fit for candidates who want either a pure IC role, a single-brand role, or a research-only role.

Benefits

  • Base salary of $170,000 to $190,000 USD.
  • Equity opportunity.
  • Medical, dental, and vision healthcare coverage.
  • Fully remote work from anywhere in the US.
  • Flexible PTO.
  • EEO commitment and compliance with applicable nondiscrimination laws.

Interested in this position?

Apply directly on the company website

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