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Director of SEO and Agentic Search

1 week, 5 days ago
United States
Full-time
Lead
Head of Marketing
Artificial Intelligence and Machine Learning
Generative AI LLM SEO
Apply Now
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised
View All Jobs 11

Description

  • Own organic search and AI discovery strategy across the company’s brand portfolio.
  • Set the vision, roadmap, and standards for performance across Google, ChatGPT, Perplexity, AI Overviews, and other discovery surfaces.
  • Lead technical SEO efforts including site architecture, Core Web Vitals, crawl efficiency, and structured data.
  • Direct content strategy and production for pages, guides, studies, and resources that rank, get cited, and convert.
  • Build AI Search visibility through answer-first content, entity authority, and structured data.
  • Diagnose and recover traffic declines, including identifying causes such as algorithm shifts, technical debt, or AI Search cannibalization.
  • Define and manage AI visibility tracking, editorial direction, content pruning, and expert sourcing strategy.
  • Partner with Engineering, Analytics, Data, Product, Design, and executive leadership on organic growth priorities.
  • Assess current team capabilities, make hiring decisions, and build the team needed for the new direction.

Requirements

  • Senior-level SEO leadership experience with a track record of operating ahead of search trends and adapting to AI-driven discovery.
  • Deep understanding of external visibility, earned media, PR, and community-driven authority as part of SEO strategy.
  • Experience tying organic initiatives to business outcomes such as CAC, acquisition, revenue, payback periods, and margin contribution.
  • Ability to diagnose issues quickly, form hypotheses, and move from analysis to action without extended research cycles.
  • Proven experience leading teams at scale, making hard talent decisions, and building high-performing teams from a small core.
  • Strong ability to influence company-wide priorities and communicate the AI Search opportunity to both executive and technical stakeholders.
  • Technical fluency in structured data, crawl budgets, Core Web Vitals, and SEO architecture.
  • Hands-on experience using AI tools daily for research, analysis, content, and workflow acceleration.
  • Understanding of how LLMs and generative AI systems discover, evaluate, and cite content.
  • Not a fit for candidates who want either a pure IC role, a single-brand role, or a research-only role.

Benefits

  • Base salary of $170,000 to $190,000 USD.
  • Equity opportunity.
  • Medical, dental, and vision healthcare coverage.
  • Fully remote work from anywhere in the US.
  • Flexible PTO.
  • EEO commitment and compliance with applicable nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

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