LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services

Industrials

11-50 (45)

Founded 2013

$18M raised

8 open positions

Links

View All Jobs

Director of Conversion Rate Optimization

3 weeks ago

United States

Full-time

Lead

Growth Marketing Manager

Design and User Experience

Figma Hotjar Tableau Webflow

Apply Now

LawnStarter

Professional Services

11-50

Founded 2013

$18M raised

View All Jobs 8

Description

Own conversion performance across visitor-to-lead and lead-to-customer funnels to improve the visit-to-customer rate.
Build, manage, and optimize landing pages in Webflow without engineering support.
Design and run A/B tests in VWO across the acquisition funnel.
Use AI, Tableau, and Hotjar to generate hypotheses, analyze results, and identify new tests.
Develop the experimentation methodology, standards, and multi-quarter testing roadmap.
Configure test goals, debug tracking, and ship page and test variations independently.
Optimize scalable CMS architecture for paid, organic, partner, referral, and home page traffic.
Improve landing page conversion across thousands of city and near-me pages across all brands and services.
Document the team structure, tooling stack, and processes needed to scale experimentation beyond a solo operator.
Report findings and recommendations to the CMO and translate statistical results for non-technical stakeholders.

Requirements

Production-grade experience with Webflow and landing page development.
Hands-on experience building pages and making production changes directly in Webflow.
Strong statistical judgment, including experience with two-tailed p-tests and Tableau dashboards.
Ability to identify underpowered tests, peeking, and interaction effects, and to know when not to test.
Daily use of AI for hypothesis generation, variation copy, and analysis acceleration.
Ability to work fast and prioritize shipped tests and learnings over perfect planning.
Comfort debugging tracking and configuring test goals without engineering support.
Ability to analyze session data, heatmaps, screen recordings, customer calls, and sales emails for friction points.
Ability to explain experimentation results clearly to non-technical stakeholders.
Experience with experimentation strategy and methodology is preferred, along with the ability to help define standards for the team.

Benefits

Base salary of $160,000-$180,000.
Equity tied to the company’s conversion-driven growth.
Medical, dental, and vision insurance.
Fully remote work from anywhere in the US.
Unlimited PTO.
Equal employment opportunity policy and compliance with nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Staff Product Designer, Borrow

SoFi 1K-5K Capital Markets

SoFi is hiring a Staff Product Designer to shape and improve home loan and broader borrowing experiences for a mobile-first financial services platform serving millions of members.

United States Full-time Lead Product Designer (UI/UX)

Android Design Systems E-commerce Figma iOS Prototyping Wireframing

23 minutes ago

Apply

23 minutes ago

UX/UI Designer

Capital Rx 251-1K Health Care Providers & Services

Judi Health is hiring a UX/UI Designer to create user-centered designs for healthcare product features and support cross-functional product delivery within its enterprise health technology platform.

United States Full-time Mid Level Product Designer (UI/UX)

$75k-$119k

CSS Design Systems Figma HTML Prototyping Wireframing

53 minutes ago

Apply

53 minutes ago

AI Native Engineer, Growth Marketing

CookUnity 251-1K Hotels, Restaurants & Leisure

CookUnity is hiring an AI Native Engineer, Growth Marketing to embed AI across the Growth organization and build automation for marketing, CRM, creative, and growth operations.