Director of Conversion Rate Optimization

3 weeks ago
Full-time
Lead
Design and User Experience
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised

Description

  • Own conversion performance across visitor-to-lead and lead-to-customer funnels to improve the visit-to-customer rate.
  • Build, manage, and optimize landing pages in Webflow without engineering support.
  • Design and run A/B tests in VWO across the acquisition funnel.
  • Use AI, Tableau, and Hotjar to generate hypotheses, analyze results, and identify new tests.
  • Develop the experimentation methodology, standards, and multi-quarter testing roadmap.
  • Configure test goals, debug tracking, and ship page and test variations independently.
  • Optimize scalable CMS architecture for paid, organic, partner, referral, and home page traffic.
  • Improve landing page conversion across thousands of city and near-me pages across all brands and services.
  • Document the team structure, tooling stack, and processes needed to scale experimentation beyond a solo operator.
  • Report findings and recommendations to the CMO and translate statistical results for non-technical stakeholders.

Requirements

  • Production-grade experience with Webflow and landing page development.
  • Hands-on experience building pages and making production changes directly in Webflow.
  • Strong statistical judgment, including experience with two-tailed p-tests and Tableau dashboards.
  • Ability to identify underpowered tests, peeking, and interaction effects, and to know when not to test.
  • Daily use of AI for hypothesis generation, variation copy, and analysis acceleration.
  • Ability to work fast and prioritize shipped tests and learnings over perfect planning.
  • Comfort debugging tracking and configuring test goals without engineering support.
  • Ability to analyze session data, heatmaps, screen recordings, customer calls, and sales emails for friction points.
  • Ability to explain experimentation results clearly to non-technical stakeholders.
  • Experience with experimentation strategy and methodology is preferred, along with the ability to help define standards for the team.

Benefits

  • Base salary of $160,000-$180,000.
  • Equity tied to the company’s conversion-driven growth.
  • Medical, dental, and vision insurance.
  • Fully remote work from anywhere in the US.
  • Unlimited PTO.
  • Equal employment opportunity policy and compliance with nondiscrimination laws.

Interested in this position?

Apply directly on the company website

Apply Now

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