VP, Product

1 month ago
Full-time
Executive
Artificial Intelligence and Machine Learning
Later

Later

Later is a top social media management and influencer platform that simplifies visual content marketing for Instagram, Facebook, Twitter, and Pinterest. With over 2 million users globally, including renowned brands like Yelp and The Huffington Post, La...

Media
51-250
Founded 2014

Description

  • Own the vision and product strategy for Later Influence across AI, proprietary data, creator commerce, and commerce signals.
  • Lead the end-to-end product lifecycle from discovery and MVP through scaling and optimization.
  • Improve influencer campaign workflows including planning, kickoff, creator discovery, vetting, collaboration, payments, and reporting.
  • Partner with the CPO and cross-functional teams in Engineering, Sales, Marketing, Partnerships, and Account Management to align product direction with company goals.
  • Define, track, and report product metrics tied to campaign delivery, creator earnings, revenue, retention, and growth.
  • Deepen AI capabilities and guide the product toward an AI Programmatic vision in partnership with data and engineering teams.
  • Build, lead, and mentor a high-performing product team including Product Managers, Product Ops, and Design.
  • Establish product processes and use tools like Linear and Domo for backlog management, delivery, analytics, and monitoring.
  • Represent Later Influence externally with customers, analysts, partners, and PR.
  • Translate market, customer, and competitor insights into roadmap decisions and product differentiation.

Requirements

  • 10+ years of product management experience in B2B SaaS or platform-led businesses.
  • 5+ years in senior leadership owning full product lines.
  • Proven success scaling enterprise SaaS or marketplace-platform products, ideally in influencer marketing, creator economy, social, or commerce-adjacent AdTech/MarTech.
  • Strong experience building and scaling product teams and processes in high-growth companies.
  • Track record of turning customer and market insights into product strategy and revenue growth.
  • Comfort with metrics such as ARR/ACV growth, churn, LTV/CAC, and conversion funnel performance.
  • Experience using analytics and visualization tools to drive data-led decisions.
  • Excellent cross-functional leadership, communication, and storytelling skills.
  • Demonstrable experience with AI across the product management lifecycle, including internal tools and customer-facing prototypes.
  • Experience working in fast-moving, scale-up environments and thriving in ambiguity.

Benefits

  • Total Cash Compensation Range: US $260k-$320k.
  • Fully remote candidates are considered for select positions.
  • Office locations include Boston, Vancouver, and other posted markets.
  • Permanent team members are eligible to մասնակցate in benefits plans as part of the compensation package.
  • Market-based, data-driven compensation with biannual reviews.
  • Equal opportunity employer with an inclusion-first culture.

Interested in this position?

Apply directly on the company website

Apply Now

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