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Director, Product

2 months, 1 week ago
United States
Full-time
Lead
Product Manager
Product Management
Machine Learning
Apply Now
Kobie Marketing

Kobie Marketing

Kobie Marketing specializes in providing comprehensive loyalty marketing solutions, combining strategy, technology, and program management to enhance customer experiences and drive enterprise value for leading global brands.

Professional Services
251-1K
Founded 1990
View All Jobs 12

Description

  • Define Kobie’s data product portfolio, including product boundaries, value propositions, and market positioning for KLICs and the Data Engine.
  • Set the standard for what AI-ready data means by ensuring behavioral and transactional data is structured, governed, and accessible for personalization and AI use cases.
  • Drive the long-term roadmap for data capabilities that convert unified customer data into actionable audiences, personalized experiences, and loyalty outcomes.
  • Embed practical AI-driven capabilities into existing data products and identify where AI should assist, accelerate, or automate the product lifecycle.
  • Partner with Data Engineering and Data Science to productize AI and ML outputs such as propensity models, segment recommendations, and next-best-action signals.
  • Own pricing and packaging strategies for data-driven offerings, including usage-based, tiered, and outcome-based models.
  • Improve attach rates and revenue contribution by translating platform capabilities into client-facing value narratives for sales and client services.
  • Own the commercialization framework for new AI-enabled capabilities from proof-of-concept through pricing validation, GTM readiness, and first client deployment.
  • Partner with Client Services to identify repeatable patterns in bespoke work and convert them into standardized, scalable product offerings.
  • Build structured intake and prioritization for roadmap signals from Client Services, Business Development, and clients.

Requirements

  • 8–12+ years of product management experience owning commercial outcomes for data, platform, analytics, or engagement products in technology, martech, or data-driven environments.
  • Demonstrated experience defining and scaling products focused on marketing, loyalty, or customer experience outcomes.
  • Active use of AI in product workflow, with the ability to articulate where AI should assist, accelerate, or automate.
  • Strong commercial acumen with hands-on experience in pricing, packaging, and monetization strategy.
  • Experience owning the unit-of-value definition for a product.
  • Proven ability to influence across complex, cross-functional environments without direct authority.
  • Analytical mindset with the ability to translate behavioral data, model outputs, and client feedback into product decisions.
  • Preferred experience with behavioral data platforms, customer data infrastructure, or CDPs.
  • Preferred familiarity with loyalty program data economics and how signals drive retention, offer optimization, and lifetime value.
  • Preferred experience integrating AI/ML capabilities into existing product workflows, including propensity models, recommendation engines, or next-best-action capabilities.
  • Preferred exposure to agentic AI workflows, real-time decisioning, or AI-assisted campaign and offer optimization.
  • Preferred background in retail media, fintech data products, adtech, or digital analytics.

Benefits

  • Flexible remote work environment.
  • Flexible Time Off to recharge when needed.
  • Nine company-wide holidays.
  • A diverse suite of benefits supporting growth, development, and personal well-being.
  • Opportunity to work for a Top Workplace in the USA and Top Remote Workplace.
  • Inclusive workplace with strong DEI commitments.

Interested in this position?

Apply directly on the company website

Apply Now

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