Product Manager, WhatsApp

1 hour, 22 minutes ago
Full-time
Senior
Product Management
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012

Description

  • Own and execute the WhatsApp adoption roadmap, with focus on growth drivers, onboarding ease, and competitive differentiation.
  • Identify and close funnel leaks across the WhatsApp setup and sending journey from account connection through ongoing engagement.
  • Run rapid, metric-driven experiments to improve activation and adoption using short feedback cycles.
  • Define and track success metrics across adoption, engagement, deliverability, opt-in conversion, and system reliability.
  • Partner with engineering, design, data, and go-to-market teams to improve the mobile engagement platform and customer experience.
  • Collaborate on multi-channel initiatives so WhatsApp works seamlessly within Klaviyo's omnichannel flows, campaigns, and forms.
  • Gather and synthesize customer and stakeholder feedback to inform prioritization and roadmap decisions.
  • Support successful market launches and drive adoption of new WhatsApp capabilities.
  • Help strengthen Klaviyo’s WhatsApp position by closing key product gaps and improving the self-serve experience.

Requirements

  • 4–6+ years of product management experience, ideally in messaging, growth, or platform products.
  • Experience with product-led growth experimentation, including onboarding optimization, pricing experiments, or in-app nudges.
  • Data-driven and analytical approach, using product telemetry and customer insights to guide decisions.
  • Experience working on WhatsApp or conversational messaging products is highly desirable.
  • Experience building for or working with international markets, particularly LATAM or APAC, is a strong plus.
  • Spanish and/or Portuguese language proficiency, or experience working with Latin American markets, is strongly preferred.
  • Comfort navigating Meta's platform ecosystem, including Business API requirements, template approvals, and policy changes.
  • Ability to adapt and operate effectively in a fast-moving, evolving environment.
  • Strong communication skills with the ability to translate technical detail into customer and business impact.
  • Curiosity and a growth mindset with interest in expanding scope and learning new areas.
  • Up to 10% travel may be required.
  • Base salary range for US locations: $104,000–$156,000 USD.

Benefits

  • Annual cash bonus plan may be included in total compensation.
  • Equity may be included in the compensation package.
  • Sign-on payments may be available.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Flexible work-related travel with up to 10% travel for onboarding, meetings, partner work, or industry events.
  • Supportive benefits and accommodations related to responsible AI use and hiring process needs.

Interested in this position?

Apply directly on the company website

Apply Now

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