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Director, Marketing Operations

57 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
HubSpot Salesforce
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 49

Description

  • Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression.
  • Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple go-to-market models.
  • Serve as the strategic owner of the marketing automation platform and core integrations, including Salesforce and web systems.
  • Monitor funnel performance, diagnose issues, and implement system or process improvements.
  • Embed AI and automation into workflows such as scoring, routing, enrichment, forecasting, and anomaly detection.
  • Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation.
  • Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene.
  • Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity.
  • Enable collaboration between marketing, sales, and product through shared definitions and operating models.
  • Build, mentor, and scale a high-performing marketing operations team.

Requirements

  • 15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations.
  • Experience supporting both enterprise sales-led and product-led growth models for marketing.
  • Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks such as Salesforce, HubSpot, LeanData, and 6sense.
  • Proven experience architecting and scaling lead, account, and PQL lifecycle management in complex GTM environments.
  • Hands-on experience leveraging AI and automation, with curiosity to learn and responsibly apply new AI tools and workflows.
  • Strong understanding of enterprise sales requirements such as account-based marketing, routing, and SLA management.
  • Strong understanding of PLG concepts such as in-product signals, PQLs, and lifecycle triggers.
  • Strong understanding of ad tech and web stacks such as DSPs, CDPs, tag management, consent, and CRO.
  • Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints.
  • Track record of building and developing high-performing teams.
  • Strong grasp of data models, attribution, funnel analytics, experimentation, and operational reporting across segments.
  • Excellent cross-functional communication skills and experience partnering closely with Sales Ops, RevOps, Product, Web, and Analytics teams.

Benefits

  • Base salary range of $188,000 to $282,000 USD for US locations.
  • Eligibility for the company’s annual cash bonus plan.
  • Potential equity in the total compensation package.
  • Potential sign-on payments.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Up to 10% travel for onboarding, client or partner work, team meetings, and industry events.
  • Accommodations provided as needed for responsible AI use and accessibility-related needs.

Interested in this position?

Apply directly on the company website

Apply Now

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