Channel Marketing Manager

24 minutes ago
Senior
Sales and Business Development
Kaseya

Kaseya

Kaseya provides integrated IT management and security solutions for MSPs and SMBs, enabling centralized IT operations, remote management, cybersecurity, and automation.

IT Services
1K-5K
Founded 2000
$567M raised

Description

  • Own the end-to-end management of the Marketing Development Fund (MDF) programme across DACH and Southern Europe.
  • Plan, allocate, and track MDF investments in close collaboration with distribution partners.
  • Build ROI measurement frameworks to evaluate the return on co-funded marketing activity.
  • Ensure timely claim processing, compliance with programme guidelines, and accurate budget reporting.
  • Optimize fund allocation based on partner performance and pipeline contribution.
  • Drive net-new reseller and MSP recruitment through targeted campaigns with distributors.
  • Develop go-to-market programmes that position Kaseya as the preferred vendor for new and emerging partners.
  • Support existing partner revenue growth through upsell, cross-sell, and joint pipeline generation initiatives.
  • Build strong working relationships with distributor marketing teams and align campaign plans, calendars, and event strategies.
  • Lead and participate in Quarterly Business Reviews, presenting performance data, campaign results, and future plans.
  • Track and report on channel marketing KPIs, including partner-sourced pipeline, MDF ROI, cost-per-new-partner, and campaign conversion rates.
  • Maintain accurate activity records and forecasts, and present regular updates to EMEA leadership.

Requirements

  • Experience in channel marketing, partner marketing, or distribution marketing.
  • Strong understanding of two-tier channel models and how distributors operate.
  • Commercially minded, results-driven, and able to make marketing spend more effective.
  • Confidence to push back when needed and present credibly in QBR settings.
  • Ability to work cross-functionally with sales managers, distributor teams, and regional leadership.
  • Strong analytical ability to build measurement frameworks and report on marketing performance.
  • Ability to manage budgets, claims, compliance, and programme reporting with accuracy.
  • Regular travel across DACH and Southern Europe for partner meetings, distributor events, and QBRs.
  • Experience speaking about technology with both partner sales teams and MSP engineers is preferred.

Interested in this position?

Apply directly on the company website

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