Senior Marketing Specialist, Life Sciences - North America

4 weeks, 2 days ago
Full-time
Senior
Marketing and Growth
JoVE

JoVE

JoVE is a leading producer of scientific video resources, accelerating research in science, medicine, and engineering through peer-reviewed video articles. With over 15,000 videos, JoVE enhances lab productivity and education worldwide.

Media
51-250
Founded 2006

Description

  • Develop and execute campaigns that generate qualified marketing-sourced and marketing-influenced pipeline in the Biopharma market.
  • Monitor industry trends, customer needs, competitors, and emerging opportunities to inform go-to-market strategy.
  • Identify new channels and opportunities to reach and engage Biopharma audiences.
  • Develop account-based campaigns for strategic accounts and priority segments.
  • Build a Biopharma content calendar aligned with customer needs, industry trends, and commercial priorities.
  • Identify speaking and industry engagement opportunities for JoVE leaders, customers, and partners.
  • Measure campaign performance and continuously test and optimize programs based on results.
  • Collaborate closely with Biopharma Sales teams to align audiences, channels, opportunities, and commercial programs.

Requirements

  • Bachelor’s degree.
  • 3+ years of experience in demand generation, product marketing, field marketing, or a related commercial role.
  • Experience marketing to or working in Biopharma, Life Sciences, Biotechnology, Pharmaceutical, or related scientific markets preferred.
  • Demonstrated success delivering lead generation and marketing-influenced pipeline results.
  • Strong written communication and storytelling skills, including the ability to translate complex ideas into clear messaging.
  • Comfort using data and KPIs to evaluate performance and guide decisions.
  • Proactive, experimental approach to identifying opportunities, executing plans, measuring results, and improving programs.

Benefits

  • Competitive compensation.
  • Opportunity to contribute to improving student learning in science education.
  • Global, collaborative work environment that promotes innovation.
  • Strong internal promotion culture with opportunities for career advancement.

Interested in this position?

Apply directly on the company website

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