Senior Growth Marketing Manager, Content & Lifecycle

13 hours, 35 minutes ago
Full-time
Senior
Marketing and Growth
Jobscan

Jobscan

Jobscan is an AI-powered startup in Seattle, WA, offering tools to optimize resumes for job seekers, boosting interview chances by analyzing and matching keywords.

Internet Software & Services
11-50
Founded 2014

Description

  • Own the editorial content lifecycle for the blog, pillar pages, and evergreen resource hub, from research and planning through publishing and performance reporting.
  • Drive organic growth through SEO and AEO/GEO, including on-page optimization, internal linking, content refreshes, EEAT, and AI-search visibility.
  • Own content conversion-rate optimization by testing and improving paths to registrations and email subscriptions.
  • Lead the HireReady newsletter strategy, weekly production, subscriber growth, and performance management.
  • Build content-driven email acquisition through lead magnets, on-page opt-ins, and welcome and nurture flows.
  • Create original, data-driven content using Jobscan proprietary data and insights.
  • Develop AI-augmented content-production workflows using tools such as Claude, ChatGPT, and Cursor.
  • Lead improvements to blog and content-page templates to strengthen search performance, conversion, UX, and readability.
  • Manage and develop an editorial team of a full-time writer and part-time contractor, and coordinate video-content contractors.
  • Partner with the Head of Marketing on website acquisition priorities, workflow management in Notion, and performance-based strategy.

Requirements

  • 5–8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site.
  • Exceptional writing, content creation, and editing skills.
  • Hands-on SEO expertise, including keyword targeting, search-intent mapping, internal linking, content scoping, and cannibalization management.
  • Experience optimizing for AI search and answer engines, including EEAT, citations, and AI referral traffic.
  • Conversion-rate optimization experience, including identifying opportunities, running experiments, and iterating on content pages.
  • Lifecycle and email marketing experience, including newsletter ownership, lead magnets, and welcome or nurture flows; HubSpot experience is preferred.
  • Experience managing writers or contractors and operating an editorial calendar.
  • Daily working fluency with AI/LLM tools such as Claude, ChatGPT, Cursor, or similar tools.
  • Comfort working in WordPress; familiarity with or interest in Astro/Vite static-site stacks is preferred.
  • Experience with GA4, Google Search Console, Ahrefs or SEMrush, and preferably a CRO/product tool such as PostHog, Hotjar, Microsoft Clarity, or VWO.
  • US-based with working hours that consistently overlap US Eastern time.

Benefits

  • Remote work environment.
  • Competitive salary and stock options.
  • Flexible schedule.
  • Unlimited PTO, 14 paid holidays, and paid sick days.
  • Paid maternal and parental leave.
  • 401(k) with employer match.
  • Medical, dental, vision, and life insurance with employer contributions, plus health savings accounts.
  • $1,000 office stipend, monthly education and internet stipends, wellness stipend, and a computer of choice.

Interested in this position?

Apply directly on the company website

Apply Now

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