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Tree Care Marketing Solutions - Head of PPC

1 month, 1 week ago
Serbia, Bosnia and Herzegovina, Bulgaria, South Africa, Poland, Romania
Full-time
Senior
Paid Media Specialist
Sales and Business Development
Copywriting Digital Marketing Google Ads Google Analytics Instagram API Keyword Research
Apply Now
Jobrack

Jobrack

JobRack is the first specialized remote worker job board and done-for-you service connecting businesses with high-quality Eastern European developers, project managers, virtual assistants, and other remote workers. The platform facilitates the hiring p...

Professional Services
11-50
Founded 2016
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Description

  • Create tailored paid search strategies to increase visibility and generate high-quality leads across multiple advertising platforms.
  • Oversee daily campaign management, including planning, keyword research, A/B testing, optimization, and QA.
  • Develop campaign attribution models and reporting systems to measure performance and improve decision-making.
  • Track KPIs such as lead volume, cost per lead, conversion rates, and ROI, and use insights to optimize results.
  • Manage budgets and pacing to maximize lead generation and return on investment.
  • Monitor market conditions, competitive trends, and industry changes to adapt campaign strategy.
  • Lead and mentor the paid search team and oversee resource planning and team structure.
  • Oversee the Lead Tracking team to ensure accurate tracking and reporting.
  • Serve as the primary point of contact for key accounts and participate in client communications and meetings.
  • Collaborate with Client Success Managers and digital marketing teams to improve the client experience and align omnichannel strategy.

Requirements

  • 5+ years of experience in paid search for lead generation, with strategic planning and campaign optimization experience.
  • 3+ years of experience managing Google Ads accounts with monthly budgets under $5K for local service companies.
  • Experience managing 20+ accounts of this size simultaneously on a monthly basis.
  • Advertising agency experience is preferred, especially in lead generation for home services or similar industries.
  • Deep knowledge of Google Ads, Meta, YouTube, Google Local Services Ads, and CTV.
  • Experience leading and developing teams with a strong record of campaign performance and ROI optimization.
  • Expertise in conversion tracking, attribution modeling, analytics tools, campaign automation, and bid management.
  • Advanced proficiency in Google Ads, Google Analytics, Meta Ads Manager, and lead tracking tools.
  • Familiarity with CRM systems, data analysis, and landing page optimization.
  • Google certification in at least two of the following: Google Ads Search, Google Ads Display, or Google Ads Video.
  • Excellent written and spoken English for communication with global teams and U.S. clients.
  • Strong analytical and problem-solving skills, with the ability to prioritize tasks and explain complex strategies clearly.
  • Experience with Adalysis, WhatConverts, WeatherAds, or AgencyAnalytics is a plus.
  • Knowledge of bid management platforms is a plus.
  • Excellent proofreading and copywriting skills are a plus.

Benefits

  • Salary of $3,000–$4,500 per month, depending on experience.
  • Full-time, fully remote position.
  • 18 days of PTO, including U.S. holidays.
  • 4 days of sick leave.
  • Professional growth opportunities and industry training.
  • Work as an independent contractor with a remote-first setup.

Interested in this position?

Apply directly on the company website

Apply Now

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