RemoteLeaf Logo
Log in Sign up

CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)

3 hours, 20 minutes ago
Mexico
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 6

Description

  • Drive conversion from registration to purchase through triggered email, SMS, and web push journeys.
  • Own first-purchase activation during the first 7 days after signup.
  • Design and manage renewal and rebill flows by subscription plan tier.
  • Build pre-cancellation intervention flows using cancel reasons to reduce churn.
  • Create and operate reactivation campaigns for cancelled customers across email and SMS.
  • Own CRM-driven add-on monetization for Resume Review and Resume Builder products.
  • Lead the migration to a new omnichannel platform and manage channel tooling.
  • Restore and maintain email domain reputation and deliverability.
  • Launch and operate SMS as a compliant marketing channel in the US.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based measurement to attribute incremental revenue across flows.

Requirements

  • 3+ years of CVM or lifecycle program experience in the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo; Maestra is strongly preferred.
  • Hands-on experience launching SMS marketing in the US, including TCPA and A2P 10DLC compliance.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to build segments and validate data independently.
  • Subscription-business mindset with focus on LTV, payback period, retention curves, and cohorts.
  • Track record of generating measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Ability to work quickly in a small team with a bias toward action.
  • English and Russian language proficiency.
  • Experience migrating from a damaged email domain, preferred.
  • Experience in job search, career, HR-tech, or related consumer subscription verticals such as EdTech, FinTech, dating, or streaming, preferred.
  • Russian as a working language with the team, preferred.
  • Experience with iMessage Business or RCS, preferred.

Benefits

  • $4,000–$7,000 compensation depending on experience and location.
  • Clear end-to-end ownership of the CVM function from day one.
  • High-leverage role where even small improvements can materially affect company revenue.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Remote full-time position.
  • Work on a product with visible user outcomes in the job-search market.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Uptalent

Cold Email Outreach Specialist

Uptalent 11-50 Construction & Engineering

Uptalent.io is hiring a Cold Email Outreach Specialist to lead cold email campaigns that generate leads and support business growth for its remote talent platform.

Czech Republic Full-time Mid Level Email Marketing Manager Lead Generation Specialist
CRM Email Marketing
3 hours, 5 minutes ago
Uptalent

Cold Email Outreach Specialist

Uptalent 11-50 Construction & Engineering

Uptalent.io is seeking a Cold Email Outreach Specialist to lead remote cold email campaigns that generate leads, improve deliverability, and support business growth.

Romania Full-time Senior Email Marketing Manager Lead Generation Specialist
Copywriting CRM Email Marketing
3 hours, 5 minutes ago
Jobrack

YSC - Copywriter & Funnel Associate

Jobrack 11-50 Professional Services

Your Social Currency is hiring a full-time Copywriter & Funnel Associate to create conversion-focused content and support marketing funnel work for high-level personal brands and founders.

Serbia Bosnia and Herzegovina Croatia South Africa Full-time Junior Content Writer Email Marketing Manager
$53k-$79k
Copywriting Email Marketing Figma Instagram API
3 hours, 20 minutes ago
Belkins

Email Deliverability Specialist

Belkins 251-1K Media

Belkins is hiring an Email Deliverability Specialist to own domain and mailbox infrastructure across multiple client outreach projects and ensure campaigns reliably reach the inbox.

Europe Full-time Junior Email Marketing Manager
DNS
1 day, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers