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CVM/ Lifecycle Marketing Lead (US b2c subscription SaaS only)

3 hours, 6 minutes ago
Brazil
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 6

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after signup.
  • Design differentiated renewal and pre-cancel intervention flows to improve retention and month-1 rebill rates.
  • Build and run reactivation campaigns for cancelled users using email and SMS personalization.
  • Own CRM-driven monetization for add-on products such as Resume Review and Resume Builder.
  • Lead the migration from the current email platform to an omnichannel CRM platform.
  • Recover and maintain email domain reputation.
  • Stand up SMS as a production marketing channel, including US compliance requirements.
  • Stand up web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based measurement to report incremental revenue attributable to each flow.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market, specifically for US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, including ownership of the function end-to-end.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo; Maestra is strongly preferred.
  • Hands-on experience launching SMS as a marketing channel in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Hands-on experience launching web push and measuring its lift.
  • SQL skills sufficient to build segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated with holdout testing.
  • Strong bias toward action and the ability to ship quickly in a small team environment.
  • English and Russian fluency.
  • Experience migrating off a damaged email domain, preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming, preferred.
  • Russian as a working language with the team, preferred.
  • Experience with iMessage Business or RCS, preferred.

Benefits

  • Clear mandate and end-to-end ownership of the function from day one.
  • Direct work with the CMO, CEO, and Growth PM with no layers or politics.
  • A highly leveraged opportunity where even small performance gains have meaningful business impact.
  • Visible work tied directly to helping users find jobs.
  • $4,000–$7,000 compensation depending on experience and location.

Interested in this position?

Apply directly on the company website

Apply Now

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