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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

2 hours, 52 minutes ago
Colombia, United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 24

Description

  • Drive registration-to-purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding flows across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days of the customer lifecycle.
  • Build and optimize renewal and pre-cancel intervention flows to improve month-1 rebill and retention by plan tier.
  • Create and run reactivation campaigns for cancelled users across email and SMS, personalized by cancel reason and tenure.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead migration from the current ESP to an omnichannel platform and coordinate the implementation with engineering.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant marketing channel, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows across email, SMS, and push.
  • Implement holdout-based measurement to report incremental, attributable revenue for each flow.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Direct experience launching SMS as a marketing channel in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Direct experience launching web push and measuring its impact.
  • Working SQL skills sufficient to build segments and validate data independently.
  • Strong subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • Track record of generating measurable incremental revenue from CRM, ideally validated through holdouts.
  • Ability to work quickly and independently in a small team environment.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals is preferred.
  • iMessage Business or RCS experience is preferred.
  • English and Russian communication skills are preferred.

Benefits

  • Remote full-time role with clear ownership and mandate from day one.
  • Competitive compensation of $4,000-$7,000 per month.
  • 38DaysOff included.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • High business impact, with work tied directly to measurable revenue gains.
  • Opportunity to work on a user-facing market where outcomes are visible and tangible.

Interested in this position?

Apply directly on the company website

Apply Now

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