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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

2 hours, 51 minutes ago
Poland
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 24

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding journeys across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days of the customer lifecycle.
  • Create differentiated renewal and pre-cancel intervention flows by plan tier and cancel reason to improve rebill performance.
  • Build and operate the reactivation engine for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform such as Maestra or an alternative.
  • Recover and maintain email domain reputation.
  • Stand up SMS as a marketing channel with US compliance requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based measurement to report incremental revenue for each flow.

Requirements

  • 3+ years of CVM/lifecycle program experience on the US market, specifically in US B2C subscription businesses.
  • 5+ years of total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform; Maestra is strongly preferred, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Hands-on experience launching SMS marketing in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to pull your own segments and validate your own data.
  • Subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • Track record of generating measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Bias toward action and ability to ship quickly in a small team environment.
  • Experience migrating off a damaged email domain is a plus.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals is a plus.
  • iMessage Business or RCS experience is a plus.
  • Fluency in English and Russian is a plus.

Benefits

  • Clear mandate and full ownership of the function from day one.
  • Highly leveraged economics where performance has direct bottom-line impact.
  • Direct collaboration with the CMO, CEO, and Growth PM with no layers or politics.
  • Visible work that directly helps users searching for jobs.
  • Compensation of $4,000-$7,000 per month.
  • 38 days off.

Interested in this position?

Apply directly on the company website

Apply Now

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