Sr. Digital Marketing Manager - Healthcare IT

7 hours, 28 minutes ago
Full-time
Senior
Marketing and Growth
Jacobian

Jacobian

Jacobian is a global healthtech company that specializes in AI-powered diagnostic reporting solutions for radiology and pathology. Formed by the merger of Smart Reporting and Fluency for Imaging, Jacobian integrates AI, speech recognition, and workflow automation to enhance diagnostic reporting. The company aims to alleviate the heavy workloads of radiologists and pathologists, empowering them with technology that improves clinical decision-making and reduces cognitive load. Headquartered in Pittsburgh, PA, and Munich, Germany, Jacobian operates in 10 countries and processes approximately 80 million exams annually. It holds a leading market position in Australia and ranks second in the USA and Canada. Jacobian's integrated platform features AI-driven structured reporting, advanced speech recognition, and multilingual automation, all designed to optimize workflows and improve report quality in healthcare settings.

hospital & health care
51-200
Founded 2014
$23M raised

Description

  • Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns.
  • Execute account-based marketing campaigns targeting hospital systems and radiology practices.
  • Scale paid media budgets based on performance data and business growth.
  • Collaborate with the marketing team on ad creative briefs and campaign messaging.
  • Develop and execute SEO strategies to improve organic visibility and search rankings.
  • Conduct keyword research and optimize website content, meta tags, and technical SEO elements.
  • Build and execute email campaigns for events, lead nurture, client engagement, and product updates.
  • Design and manage automated HubSpot workflows for complex B2B sales cycles.
  • Segment audiences and personalize messaging across buyer personas and funnel stages.
  • Manage LinkedIn presence, grow the YouTube channel, and create and optimize landing pages.
  • Run A/B tests on forms, headlines, CTAs, and other page elements.
  • Track marketing-influenced pipeline and deliver performance reports with ROI analysis and recommendations.

Requirements

  • 7-10+ years of hands-on B2B digital marketing experience across strategy, execution, and reporting.
  • Expert-level proficiency in Google Ads and LinkedIn Campaign Manager.
  • Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring.
  • Proven experience managing substantial annual paid media budgets with measurable ROI.
  • Strong hands-on skills in SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution.
  • Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required.
  • Experience in radiology software digital marketing is highly preferred.
  • Experience navigating long, multi-stakeholder sales cycles is highly preferred.

Benefits

  • Competitive compensation and benefits package.
  • Comprehensive health insurance.
  • 401(k) with employer contributions.
  • Flexible working hours.
  • Hybrid work arrangement.
  • Opportunity to work at a fast-growing healthcare technology company.
  • Work on mission-driven products that improve radiology workflows and patient outcomes.
  • Join a team that values trust, quality, collaboration, and innovation.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director of Paid Media & Funnels

Hadley Designs 1-10 Specialty Retail

Hadley Designs is seeking a Director of Paid Media & Funnels to lead its Shopify and TikTok Shop growth engine for a screen-free children’s education brand scaling its direct-to-consumer business.

Affiliate Marketing E-commerce Email Marketing Facebook Ads SEO Shopify TikTok
9 hours, 28 minutes ago

Digital Marketing Manager

Reef / Hire with Reef 11-50 Design Services

Digital Marketing Manager at a remote company, responsible for owning community engagement, paid media, and website performance to drive brand awareness, customer acquisition, and revenue.

CSS Digital Marketing E-commerce Facebook Ads Google Ads HTML SEO TikTok
13 hours, 55 minutes ago

Performance Marketing Manager (Remote)

Constructor Internet Software & Services

Constructor is hiring a Performance Marketer to own paid acquisition for its AI-powered ecommerce search and discovery platform, driving qualified pipeline from enterprise ecommerce buyers.

CRM Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce Tableau
16 hours, 29 minutes ago

Digital Marketing Manager

Schoox 251-1K Diversified Consumer Services

Schoox is hiring a technically skilled Digital Marketing Manager to execute and optimize multi-channel digital and account-based marketing campaigns in support of demand generation, customer marketing, and sales efforts.

CRM Digital Marketing Salesforce
16 hours, 48 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers