Sr. Digital Marketing Manager - Healthcare IT

1 month, 2 weeks ago
Full-time
Senior
Marketing and Growth
Jacobian

Jacobian

Jacobian is a global healthtech company that specializes in AI-powered diagnostic reporting solutions for radiology and pathology. Formed by the merger of Smart Reporting and Fluency for Imaging, Jacobian integrates AI, speech recognition, and workflow automation to enhance diagnostic reporting. The company aims to alleviate the heavy workloads of radiologists and pathologists, empowering them with technology that improves clinical decision-making and reduces cognitive load. Headquartered in Pittsburgh, PA, and Munich, Germany, Jacobian operates in 10 countries and processes approximately 80 million exams annually. It holds a leading market position in Australia and ranks second in the USA and Canada. Jacobian's integrated platform features AI-driven structured reporting, advanced speech recognition, and multilingual automation, all designed to optimize workflows and improve report quality in healthcare settings.

hospital & health care
51-200
Founded 2014
$23M raised

Description

  • Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns.
  • Execute account-based marketing campaigns targeting hospital systems and radiology practices.
  • Scale paid media budgets based on performance data and business growth.
  • Collaborate with the marketing team on ad creative briefs and campaign messaging.
  • Develop and execute SEO strategies to improve organic visibility and search rankings.
  • Conduct keyword research and optimize website content, meta tags, and technical SEO elements.
  • Build and execute email campaigns for events, lead nurture, client engagement, and product updates.
  • Design and manage automated HubSpot workflows for complex B2B sales cycles.
  • Segment audiences and personalize messaging across buyer personas and funnel stages.
  • Manage LinkedIn presence, grow the YouTube channel, and create and optimize landing pages.
  • Run A/B tests on forms, headlines, CTAs, and other page elements.
  • Track marketing-influenced pipeline and deliver performance reports with ROI analysis and recommendations.

Requirements

  • 7-10+ years of hands-on B2B digital marketing experience across strategy, execution, and reporting.
  • Expert-level proficiency in Google Ads and LinkedIn Campaign Manager.
  • Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring.
  • Proven experience managing substantial annual paid media budgets with measurable ROI.
  • Strong hands-on skills in SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution.
  • Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required.
  • Experience in radiology software digital marketing is highly preferred.
  • Experience navigating long, multi-stakeholder sales cycles is highly preferred.

Benefits

  • Competitive compensation and benefits package.
  • Comprehensive health insurance.
  • 401(k) with employer contributions.
  • Flexible working hours.
  • Hybrid work arrangement.
  • Opportunity to work at a fast-growing healthcare technology company.
  • Work on mission-driven products that improve radiology workflows and patient outcomes.
  • Join a team that values trust, quality, collaboration, and innovation.

Interested in this position?

Apply directly on the company website

Apply Now

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