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Principal Marketing Analyst

12 hours, 53 minutes ago
Philippines
Full-time
Lead
Data Analyst
Data Science and Analytics
Apache Spark Databricks HubSpot Power BI Python R SQL
Apply Now

iSupport Worldwide

iSupport Worldwide is an International BPO that specializes in offshoring specific business functions such as finance, accounting, customer service, marketing, sales support, and IT. With a dedicated and customized team, iSupport helps clients grow the...

Professional Services
251-1K
Founded 2006
View All Jobs

Description

  • Lead end-to-end analytical projects and translate complex business questions into recommendations for senior stakeholders.
  • Define analytical methodologies, assumptions, reporting standards, and sources of truth for marketing decisions.
  • Design and govern marketing data models, semantic layers, KPI frameworks, channel mappings, and reporting classifications.
  • Establish quality assurance, validation, reconciliation, accuracy, documentation, and auditability standards.
  • Review and certify marketing analyses, reports, dashboards, and cross-functional insights.
  • Develop campaign measurement frameworks, incrementality and holdout testing, attribution methods, and year-over-year performance analyses.
  • Build and maintain executive Power BI dashboards and semantic models covering lead generation, conversion, retention, campaign effectiveness, and ROI.
  • Perform audience segmentation, customer clustering, survey analysis, propensity modeling, and performance forecasting.
  • Present and defend findings, methodologies, assumptions, and recommendations to executive stakeholders.
  • Support marketing initiatives, MarTech data collection, attribution tracking, and analytics platform modernization, including Databricks migration.

Requirements

  • Bachelor’s degree in Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related field.
  • 7+ years of experience in analytics, business intelligence, or data analytics roles.
  • 3+ years of dedicated marketing analytics experience in campaign measurement, attribution, channel performance, and marketing spend optimization.
  • Strong marketing analytics background with experience in attribution modeling, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance.
  • Expert-level SQL skills for complex querying, data modeling, validation, and warehouse analytics.
  • Expert experience building complete Power BI solutions, including semantic models, dashboards, reporting layers, and enterprise reporting structures.
  • Advanced DAX expertise, including filter context, context transition, and scalable measure development.
  • Proficiency in Python or R; PySpark experience is advantageous.
  • Experience with Databricks, Spark, or comparable cloud analytics platforms is preferred.
  • Hands-on experience with GA4, HubSpot, and Hightouch, including integration, attribution, and reporting; strong executive communication and stakeholder management skills.

Benefits

  • Free onsite meals, fruits, snacks, and beverages for employees assigned to onsite shifts.
  • Onsite gym with a complimentary professional fitness instructor.
  • Weekly fitness activities and an annual fitness challenge with prizes up to ₱70,000.
  • Weekly employee engagement activities with prizes up to ₱3,000.
  • Free upskilling academy for career growth and professional development.
  • Modern office facilities, workstations, and employee amenities including sleeping quarters, game area, chat room, and shower rooms.
  • Collaborative, employee-focused work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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