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Web Optimization Manager

1 month, 2 weeks ago
United States
Full-time
Mid Level
SEO Specialist
Data Science and Analytics
Drupal Google Tag Manager Keyword Research SEMrush SEO Social Media Marketing WordPress
Apply Now
Interactive Strategies

Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media
51-250
Founded 2001
View All Jobs 3

Description

  • Conduct keyword research and support content optimization recommendations across client accounts.
  • Contribute to LLM visibility and AI search initiatives as the field evolves.
  • Perform competitive keyword gap analyses and translate findings into actionable opportunities.
  • Collaborate with content, UX, and development teams to improve site performance and implement best practices.
  • Complete content audits and inventories to identify gaps, duplication, and structural improvements.
  • Support on-page SEO work including titles, meta descriptions, headings, and internal linking.
  • Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio.
  • Build, maintain, and QA dashboards and visualizations using established templates.
  • Support quarterly performance reporting and independently manage smaller client accounts.
  • Run site crawls and technical audits using Screaming Frog, SEMrush, and similar tools, then document findings clearly.
  • Validate tracking consistency and data flow across GA4, paid media channels, and CRM systems.
  • Document tracking needs and support data quality checks using Google Tag Manager and Funnel.io or similar connectors.
  • Use AI tools such as ChatGPT or Claude to support content analysis, data cleanup, and reporting summaries following defined processes.

Requirements

  • 3+ years of hands-on experience in SEO with the ability to work independently across on-page and technical optimization.
  • Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs.
  • Experience building or duplicating dashboards and QA-ing data visualizations.
  • Solid understanding of Google Tag Manager structure and purpose, with experience setting up or modifying tracking events.
  • Intermediate proficiency in Google Sheets or Excel for data organization and analysis.
  • Familiarity with CMS platforms such as WordPress and Drupal.
  • Ability to explain technical concepts clearly to non-technical audiences in writing and in conversation.
  • Experience working cross-functionally with content, design, development, and marketing teams.
  • Familiarity with LLM visibility tools and AI search measurement is preferred.
  • Hands-on experience with paid media, social, or other digital marketing channels is preferred.
  • Exposure to CRO or A/B testing workflows is preferred.
  • Experience with heatmapping tools is preferred.

Benefits

  • Company-sponsored health, vision, and dental insurance.
  • Pre-tax Flexible Spending Account (FSA).
  • Profit sharing and a 401(k) with company match.
  • 4 weeks of vacation/sick time from day one, increasing to 5+ weeks at year 3.
  • Company-paid short-term and long-term disability insurance.
  • Company-paid life and AD&D insurance.
  • 11 paid holidays.
  • Professional development opportunities and a flexible work schedule.
  • Pre-tax DC Metro SmartBenefits.
  • Salary range of $75,000 to $90,000, commensurate with experience.

Interested in this position?

Apply directly on the company website

Apply Now

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