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Lead Brand Strategist

1 day, 11 hours ago
United States
Full-time
Lead
Marketing Strategist
Marketing and Growth
Wireframing
Apply Now
Interactive Strategies

Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media
51-250
Founded 2001
View All Jobs 5

Description

  • Lead brand discovery through stakeholder interviews, workshops, and brand research.
  • Design and conduct qualitative and quantitative user and market research to uncover audience motivations, perceptions, and unmet needs.
  • Synthesize research into personas, brand narratives, positioning frameworks, value propositions, and messaging strategy.
  • Define brand platforms including mission, vision, values, personality, and messaging hierarchy.
  • Partner with a creative director to translate strategy into visual and verbal brand expression.
  • Extend brand strategy into web experience and marketing channel strategy with UX, content, and creative teams.
  • Serve as the strategic throughline across engagements to keep creative and digital work grounded in research and positioning.
  • Facilitate workshops, present findings, and guide client decisions with clarity and confidence.
  • Contribute to strategy-related proposals, new offerings, and business development.
  • Continuously improve the research and strategy process, including use of AI and data-informed methods.

Requirements

  • 10+ years of experience leading brand strategy engagements with research as a hands-on part of the practice.
  • Experience designing and running research such as surveys, interviews, and focus groups.
  • Experience synthesizing research findings into strategic frameworks.
  • Experience producing personas, audience segmentation, competitive analysis, positioning frameworks, and messaging architecture.
  • Ability to partner with creative direction without substituting for creative execution.
  • Familiarity with how brand strategy connects to digital strategy across web experience and marketing channels.
  • Excellent oral and written communication skills.
  • Experience developing client relationships and account growth strategies.
  • Agency experience is a plus.

Benefits

  • Company-sponsored health, vision, and dental insurance.
  • Pre-tax Flexible Spending Account (FSA).
  • Profit sharing.
  • 4 weeks of PTO to start, increasing to 5 weeks at year 3.
  • Company-paid short-term and long-term disability insurance.
  • Company-paid life and AD&D insurance.
  • 11 paid holidays.
  • 401(k) with company match.
  • New business referral bonus.
  • Professional development opportunities.
  • Flexible work schedule.
  • Pre-tax DC Metro SmartBenefits.
  • Salary range of $110,000–$130,000, commensurate with experience.

Interested in this position?

Apply directly on the company website

Apply Now

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