Director of Product Marketing

2 hours, 5 minutes ago
Full-time
Lead
Marketing and Growth
Insider

Insider

Insider offers an AI-powered customer engagement platform designed for marketing teams, integrating customer data platforms, personalization, and journey orchestration to enhance customer interactions across various channels.

Internet Software & Services
Founded 2012

Description

  • Develop and continuously refine product positioning and messaging that differentiates Insider One's offerings.
  • Lead, coach, and inspire Product Marketing Managers and Analysts while managing KPIs, performance, and career development.
  • Use customer and competitive research to define compelling use cases and differentiators for product launches and go-to-market efforts.
  • Own the go-to-market strategy for new products and feature releases in collaboration with product, sales, and customer success teams.
  • Create research-driven content that establishes Insider One as a thought leader in the market and product space.
  • Partner with demand generation to design and execute campaigns that support lead generation and customer acquisition.
  • Engage with analysts and influence relevant research to strengthen Insider One's positioning in industry reports and frameworks.
  • Conduct product and success webinars for prospects and customers.
  • Present product stories and positioning to internal and external C-level audiences.

Requirements

  • 5+ years of experience in product marketing.
  • Experience in digital marketing or marketing technologies is a strong plus.
  • Experience working with cross-functional teams across Product, Marketing, Sales, and Customer Success.
  • Ability to craft compelling stories across formats such as blog posts, guides, videos, and webinars.
  • Ability to present product narratives and positioning to internal and external C-level audiences.
  • Strong analytical skills with experience in market research and data analysis.
  • Excellent written and spoken communication skills.
  • Strong technical acumen and understanding of technology products.
  • Ability to manage complex initiatives with limited supervision.

Benefits

  • Remote work opportunity in the United States.
  • Access to internal training in AI fundamentals, coding, foreign languages, and personal development skills.
  • Access to learning resources including Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
  • Eligibility-based ESOP to become a shareholder in the company.
  • Referral bonuses for helping build the team.
  • Opportunities to volunteer and participate in purpose-driven social impact projects.
  • Global retreats and year-round team-building events.
  • A diverse, inclusive workplace with 50+ nationalities and equal opportunity employment.

Interested in this position?

Apply directly on the company website

Apply Now

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