RemoteLeaf Logo
Log in Sign up

ASO Manager

7 hours, 25 minutes ago
United States
Full-time
Senior
SEO Specialist
Marketing and Growth
Android Copywriting iOS Keyword Research
Apply Now
Inkitt

Inkitt

Inkitt is a pioneering reader-powered book publisher that creates an online platform for authors to publish their stories and for readers to discover and enjoy new fiction, leveraging crowd wisdom to identify and promote bestselling works efficiently.

Media
201-500
Founded 2013
$80M raised
View All Jobs

Description

  • Own the ASO strategy, roadmap, priorities, and testing cadence for Inkitt, Galatea, CandyJar, and Ironblood across iOS and Android.
  • Run experiments on store creative, metadata, and user journeys to improve conversion, keyword rankings, and category rank.
  • Optimize screenshots, preview videos, icons, and listing copy for relevance and conversion in each market.
  • Build and manage Apple Custom Product Pages and Google Play Custom Store Listings for different audiences and intents.
  • Partner with Product to improve app ratings and review health, including review prompts and response processes.
  • Pitch Apple and Google editorial teams for app features using strong promotional assets.
  • Lead localization, translation QA, geo-segmented messaging, and per-locale testing and rollouts.
  • Collaborate with User Acquisition, Creative, Product, and Data teams to turn paid and organic insights into repeatable growth processes.
  • Own ASO reporting and translate performance data into clear priorities for leadership and cross-functional teams.

Requirements

  • 4–6 years of ASO or mobile growth experience, ideally with high-volume B2C apps.
  • Proven ability to improve store conversion, keyword rankings, and average ratings through structured experimentation.
  • Hands-on experience briefing, specifying, and measuring store assets, including screenshots, icons, preview videos, and feature graphics.
  • Deep experience with keyword research, metadata optimization, impact measurement, and iteration cycles.
  • Experience creating and routing traffic to Custom Product Pages and Custom Store Listings with accurate tracking.
  • Experience improving review prompts, managing review responses at scale, and securing editorial store features.
  • Global ASO experience, including localization workflows, translation QA, market prioritization, geo-specific messaging, and locale-level testing.
  • Multi-language copywriting ability and familiarity with locale constraints, including German and French text length.
  • Comfort with spreadsheets, A/B testing frameworks, hypothesis writing, MMPs such as Adjust or AppsFlyer, and SKAN.
  • Experience with subscription funnels, pricing or plan-messaging tests, basic video/design iteration, and cross-time-zone project management.

Benefits

  • 401(k) plan.
  • Medical, dental, and vision coverage.
  • Professional coaching for all employees.
  • Team-building events, including an annual company-wide trip.
  • Unlimited access to Galatea and CandyJarTV.
  • Unlimited budget for self-development books.
  • Charity donation of the employee's choice at their one-year anniversary.
  • Free daily in-office lunch, ClassPass or gym access, and dog-friendly offices.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Apryse

SEO Specialist

Apryse 201-500 Internet Software & Services

Apryse is seeking a remote U.S.-based SEO Specialist to improve discovery of its document SDKs and APIs across organic search, AI-generated answers, and developer-focused channels, driving qualified traffic, conversions, and pipeline.

United States Full-time Senior SEO Specialist
$80k-$100k
Google Analytics Keyword Research LLM SEMrush SEO
7 hours, 10 minutes ago
M

Search Engine Optimization (SEO) Specialist

Mint Group

Mint Group is seeking an SEO Specialist to drive organic growth across digital platforms through search strategy, technical optimization, and performance-led SEO initiatives.

Ukraine Full-time Junior SEO Specialist
Content Marketing Keyword Research Link Building SEO
7 hours, 40 minutes ago
Baunfire

SEO Specialist

Baunfire 11-50 Internet Software & Services

Join the agency as an SEO Specialist to improve clients’ organic search performance, provide strategic client guidance, and support business growth.

United States Full-time Mid Level SEO Specialist
Digital Marketing Google Analytics Keyword Research SEMrush SEO UX Design Webflow WordPress
10 hours, 40 minutes ago
Bounteous

Senior Specialist, SEO/AEO (Contract)

Bounteous 1001-5000 Internet Software & Services

Bounteous is seeking a remote Senior SEO & AEO contractor to lead enterprise clients’ traditional, AI-driven, and answer-engine search strategies to grow visibility, authority, and measurable business outcomes.

United States Contract Senior SEO Specialist
JIRA Keyword Research LLM SEMrush SEO
1 day, 4 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers